Tom sits down with Anmol Malhotra, who currently works for the Sports Partnership department at Snapchat, Inc. A career changer from the finance field to sports partnership, listen to his story from the University of Notre Dame, his time in financial institutions, to how Snapchat is shaping their sports partnerships with leagues, teams and athletes and connecting with Generation Z and all demographics . 

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The CUSP Show is a production by the faculty of Sports Management at Columbia University. You can get in touch with the program on Twitter @CU_SPS_Sports. Our presenters are Joe Favorito (@Joefav), Tom Richardson (@ConvergenceTR), and produced by Tom Cerny (@Tom_Cerny19).

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