March 05, 2025

Spotify’s new video program “loses publishers money”

4 minutes

Sponsored by CoHost. Looking for better podcast analytics? CoHost gives you insight into download sources, audience demographics, episode consumption, and more. Sign up for a free trial today.

How much can you earn by switching your podcast to Spotify’s new video podcast partner program? One company did - and actually lost nearly $1,000 in January after switching to Spotify video, Amanda McLoughlin posts on LinkedIn. To use video on Spotify, she explains, publishers need to agree for their RSS feed to be replaced by a Spotify-hosted video file (used even if listeners only consume the audio track): so one show lost more than half its revenue because it was unable to sell dynamic audio ads to Spotify listeners (ironically, though Spotify’s Audience Network). The Spotify Partner Program is “an untested program with secretive math”, concludes McLoughlin: “the risk just isn’t worth it”.

Exclusive: The Podcast Show London has announced its partners for the show (including Podnews), and a first set of speakers. In the release, they also announce an initial set of sessions for the event. We’ll be there - code PODNEWS10 saves money on selected passes, so you can be there too!

First look: Evergreen has launched EvergreenNOW!, a free ad-supported streaming television channel. The channel includes independent films, award-winning podcasts, and live sports, and is available on platforms including Apple, Android, Roku and more.

> > > Read more of today’s podcast industry news stories on the Podnews website: and get our free daily newsletter.

Classifieds - your job or ad here

Free Workshop: Get more clients from your podcast. — This FREE Podcasting Business School workshop will teach you simple strategies to help you convert podcast listeners into paying clients. Show up for live training and Q&A on March 14th!
🎧 Grow Your Podcast On Player FM — Player.FM’s new self-serve ad portal can help you grow your show, boost engagement, and drive downloads with flexible pricing. Book your next campaign now!

Gold supporters: Buzzsprout, Mowpod, Mamamia, The $100 MBA, Sounds Profitable, Cloud10, The Podglomerate, Simplecast, Podscribe, Audiohook, Steve Lack: Audio, SALT, Resound, audioBoom, Cohost, RedCircle, Riverside.fm, Jar Audio, Podchaser, Awesound, We Edit Podcasts, Acast, Disctopia, Libsyn, Evergreen Podcasts, Podpage websites, Knucklehead Media Group

Silver supporters: Audacia Audio, Bumper, Goalhanger, PodLabs - Podcast Experimentatio, Magellan AI, Deepcast Creator, Frequency, Truefans, PlayPodcast, Red Seat Ventures, Ask Ralph Christian Finance, SoundStack, Tink Media, Ausha, Huberman Lab, Voxtopica, POW PR, The Roost, Castbox, Gumball, Jonekiri, Storyboard, ARN's iHeartPodcast Network Aust, Podium , Gilded Audio, The Podcast Haven, Compliance Podcast Network, Podcastpage, Message Heard, Health Podcast Network, matchmaker.fm, Zvook, Oxford Road, Blubrry, Sonic Influencer Marketing, Lemonada Media, Castos, Rhapsody Voices, Transistor, Ossa Collective, Jam Street Media, Podcast Taxi, Headliner, Wondery, Rephonic, Heartcast Media50, Double Elvis Productions, Optimal Living Daily, Diversion Podcasts, Hear.Here.Singapore, StreamGuys, Podcast Partnership, Ad Results Media, Content10x, Cleanfeed, She Podcasts, School of Podcasting, Sonix, Revolver Podcasts, Adopter Media, Podcast Movement, Lower Street, Podigy, Signal Hill Insights, Edison Research

Our supporters pay for Podnews, so everyone can read it. Join them today.

...more

View all episodes

By Podnews LLC

4.3