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James and Cissy break down one of the most overlooked (but powerful) parts of your book: front and back matter. From prologues and epilogues to marketing strategy, they explore what actually works for readers and what might be quietly losing you sales. Expect honest takes (including a strong stance on prologues!), practical tips on optimising your back matter for conversions, and smart ways to turn your book into a reader-retention machine. Plus: writing retreats, live events, and a few unexpected tangents along the way.
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By James Blatch4.8
219219 ratings
James and Cissy break down one of the most overlooked (but powerful) parts of your book: front and back matter. From prologues and epilogues to marketing strategy, they explore what actually works for readers and what might be quietly losing you sales. Expect honest takes (including a strong stance on prologues!), practical tips on optimising your back matter for conversions, and smart ways to turn your book into a reader-retention machine. Plus: writing retreats, live events, and a few unexpected tangents along the way.
Key Talking Points
Links & Resources Mentioned

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