EAB’s Pam Royall and Camilla Arias unpack findings from a new survey conducted jointly by EAB and NAGAP to assess the current environment for those working in graduate enrollment. The two examine ways that schools are adjusting recruiting tactics and course modalities to meet evolving student preferences. They also offer tips on how to engage with senior leaders to ensure that graduate enrollment growth goals are supported by external market data and reflect internal staffing constraints.