Are you ready to learn how to find a niche business?

One of the things I really want to do for MattReport.com is to seek out folks who use WordPress in their business that aren’t designers or developers. The average folks who actually use the software and not just live under the hood.  I want them to share their story or insight to help us improve WordPress and our own businesses.

John Nemo is such a person.

He’s a marketer and all around business guy that founded the Nemo Media Group. I invited John on to the show so he could share his unique angle with us.

Get your pen and paper ready — John’s about to school you on improving your bottom line!

John Nemo on building a niche business using WordPress as the platform

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Listen to the audio version

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Full disclosure, John is a client of mine.

More importantly, he’s a friend online. John and I crossed virtual paths a few years ago talking about inbound marketing and building business in general. When he needed WordPress help, he reached out to me.

Since then we’ve forged a strong working relationship that I hope lasts for years.

“So why do I care Matt?” you might be saying to yourself.

Here is why you should care…

Being human sells

John and I get into a great conversation about connecting with our clients on a real human level.

He tells this story about how we connected and his experience with using my firm. The take away from this is, you don’t always have to be selling.

I never sold to John, but he knew I did “things” with WordPress.

There’s a great...