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Question

Feeling stuck in your career and wondering if it's too late to change things up? How do you even "put yourself out there" in mid-career?

Expert Guest Answer

On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Bernie Borges, the host and producer of The Midlife Fulfilled Podcast.

Bernie is also the Vice President of Global Content Marketing at iQor, an author and industry expert who also experienced the need for a career reboot.

This led him to develop a unique model for career reinvention, focusing on the importance of understanding evolving values and spotting the signs indicating a reboot is in order. We discuss his framework and the step-by-step path to "reboot and repackage" yourself to start building your brand and get out on LinkedIn and beyond.

Bernie shares his expertise on LinkedIn optimization, encouraging us to think like product managers and align our profiles with the people we serve. We discuss engaging relationally, building meaningful connections, and taking thoughtful action for positive change.

LINKS
Connect with Bernie Borges
The Midlife Fulfilled Podcast Website
My episode on personal branding on The Midlife Fulfilled Podcast
Grab your copy of The Midlife Fulfilled Career Reboot Workbook

GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

Question

Ever felt like you're simply blending in the crowd? What if you could elevate your voice and personal brand to a whole new level?

Expert Guest Answer

On this week's episode of Ask The Brand Therapist, that's exactly what we're discussing with Matthew Rolnick, the VP of Strategy and Innovation at YayMaker and author of Find Your Yay.

Matthew, a corporate veteran turned entrepreneur, shares his story of finding his authentic voice and leveraging it for his success. He explains how you can amplify your voice in the corporate world and beyond and provides actionable insights from his book on building a powerful brand on LinkedIn.

But what good is a voice without relationships and engaging content? Matthew further delves into the art of crafting a personal brand and nurturing meaningful relationships.

We explore the power of a growth mindset, the importance of LinkedIn for thought leadership, and the tremendous potential of strategic partnerships.

LINKS
Connect with Matthew Rolnick
Watch the video recording of Ask The Brand Therapist
How to Find Your Voice by Dale Young

GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

On this week's Ask The Brand Therapist  Personal Brandin Talk Show:

Question:

Why is it SO hard to find your ideal audience?  Where and how do I find them when it's not so easy to obvious to search for them?

(Especially on LinkedIn when they don't exactly have what they do in their headlines?)

Answer:

Don't worry about labels, use these two strategies and places to find them, know them, and start conversations with them.

FEATURED LISTENER:

This week's audience question is from Mike Fesko, PMP, who’s ready to start building a personal brand around mentoring aspiring and new PMP professionals.

LINKS

VOICE OF CUSTOMER MINING - the process of discovering the wants and needs of customers as described in the customer's own words.

TOOLS/PLACES TO USE:

https://answerthepublic.com/.com
Quora
Reddit
Google News
Google Trends
Amazon Reviews
Podcasts
YouTube
Calls/Zoom Call
Coffee Chat
Client Interviews
Online Reviews
Industry Blogs/Publications/Social Profiles/Associations/Groups/Conferences
LinkedIn
LinkedIn Hashtags
LinkedIn Posts/Article
LinkedIn Ideal Clients Posts
LinkedIn Industry Experts/Thought Leader Posts


GET FEATURED
Ask The Brand Therapist: The Personal Branding Talk Show

Have a personal branding roadblock? Submit your question to be featured on an upcoming episode.

Can you solve a personal branding roadblock? Submit your application to be featured on an upcoming episode.

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

On this week's Ask The Brand Therapist  Personal Brandin Talk Show:

Question:

How do I show up on video if:
"I'm scared and/or not sure what to say."

Answer:

This is a question many of us face, especially me! Let's ask an expert:

This week's expert guest is Zineb Layachi, founder of Raise the Runway, who creates unscripted video content that pulls out your brilliance and gets prospects pumped to do business with you.

Zineb's signature "Golden Snippets" are exactly what you can do…find already existing content and make small "shorts" to share your brilliance faster. No more dozens of takes or hating what you look like on camera.

Learn:

1) The why and the how of finding the "gold" in you and showcasing it on social and beyond.

2) Her tips on how to banish the fear and pressure of perfection.

3) Top AI tools that give you a jump start in curating your existing content.

LINKS:

Watch Ask The Brand Therapist Live

Zineb on LinkedIn

RaiseTheRunway.co

EXAMPLES
Check out these "video snippets" from conversations using this livestream example made by Opus.

Michelle B Griffin
Zineb Layachi

YOUR TURN:
Want to be featured on an upcoming episode? 

Check out the details below. 👇

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

When is the best time to start building your personal time? This is a question I'm asked often and it's a smart ask. If you wait until you're ready, it's already too late.

This week's personal branding therapy session introduces a new feature, Ask The Brand Therapist.℠ to get your burning personal branding questions answered and featured on the podcast.

Learn the best time to start, what to consider, and best practices to get out there on LinkedIn to start putting yourself out there.

LINKS
Special thanks to Dan Graham who submitted this week's question.

GET FEATURED
Submit your personal branding question to be answered on an upcoming episode:
ASK HERE

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

How do you share your professional side with social media content?

Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and  start conversations with you?

That’s the focus of this week’s personal brand therapy

Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' content into your strategy, and how to leverage social proof to gain credibility.

We'll also discuss the significance of incorporating a standout POV to not blend in plus 3 questions to start formulating yours.

Remember, content is the currency of our brands to attract awareness, and attention and grow authority. The right balance will set you up for success.

LINK:
LinkedIn's Latest Update for More Insightful Content

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

Do you struggle with *how* personal is TOO personal for your comfort of putting yourself out there?

Everyone says we need to show off more of our personal stories. But how do we draw the line?  And what if I'm uncomfortable doing so?

Is the fear of being too personal your roadblock?

Good news, you don't have to be personal. In this week's personal branding therapy session, I'll share a better way. We'll explore my framework for the happy medium you need, plus the 7 questions to gauge if you're walking the line.

Discover how much is too much when sharing personal content online and how to preserve your professionalism while resonating with your audience.

LINKS
Write Better Social Media Content: 4 Stories to Use With Your Personal Brand With Wendy Margolin

Otter.ai  (grab a free month of Pro using my affiliate link, no cost to you)

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

The often polarizing term 'personal branding' can lead you to think it's all about being narcissistic, promotional, and manufactured.  In this week's branding therapy session with The Brand Therapist Michelle B Griffin, we're proving them wrong.

We Cover:
Why the term is misleading and the word that's better suited.
The Three Ps Mindset of personal branding to find your purpose, improve your skills and boost your professional opportunities.

LINKS
The Birth of Personal Branding, 1997 article
The Case Against Personal Branding, 2017 article
Personal Branding is Dead, 2023 article

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

In this week's personal banding therapy session, The Brand therapist℠ Michelle B Griffin guides you through the often overlooked journey of self-discovery in personal branding.

Learn the significance of understanding your own unique perspectives when shaping your brand with free online assessments that shed insightful clues and a deeper understanding of your personality and strengths. The answers will help you to put together the puzzle pieces of your identity and build a personal brand that's as authentic as it is impactful.

LINKS

16 Personalities
Enneagram
High Five Test
CliftonStrengths

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/

Send us Fan Mail

Have you ever been stuck on how to define your niche for your expertise online business?  If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you.
 

 Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and space in your industry.


In this session, you'll learn my unique approach to differentiation and communication I call "Narrow Lane." You'll learn how the important questions to ask when finding yours. 


Learn how to know what resonates with you, your ideal audience, and where how to understand what they really need.  We'll explore the power of specificity, the language of your audience, and how to position yourself in a way that resonates with your ideal clients.  Plus, you'll learn the importance of marketplace "detective work" to position your brand effectively. 


As always,  I share a "session lesson" for you to take immediate action to find your narrow lane to build your authority-focused personal brand.


Time Stamps:

[00:02:46] Focus inward, externally then this area

[00:05:31] Deep dive and be a detective to find VOC language.

[00:07:27] How to find the intersection of your narrow lane for your personal brand.

[00:10:37] Your "session lesson" action item. 

START BEING SEEN™ WITH  MICHELLE B. GRIFFIN 

Hi, I'm Michelle. I help women experts, leaders, and founders define their brands, communicate their value and build visibility that grows their careers and businesses.

CONNECT WITH ME. BOOK ME TO SPEAK.

WEBSITE: https://www.michellebgriffin.com

MY SPEAKING TOPICS: https://michellebgriffin.com/speaking/

SHE'S VISIBLE:  https://www.shesvisible.com

BE THE EXPERT AI RECOMMENDS - Download The Recognition Ready™ AI Guide and Scorecard https://michellebgriffin.com/aivisibility/

READ: My Personal Branding Books https://michellebgriffin.com/books/

LISTEN: The LinkedIn Branding Show https://michellebgriffin.com/podcast/

CONNECT: With me on LinkedIn https://www.linkedin.com/in/michellebgriffin

CONNECT: With me on Instagram https://www.instagram.com/michellebgriffin/