Have you ever been stuck on how to define your niche for your expertise online business?  If you've ever been confused about which path to take when it comes to defining your target audience, this episode is for you.
 

 Good news, there's a better way and it's the focus of this week's personal brand therapy session with Michelle B Griffin, The Brand Therapist.℠ Join me as we navigate through the jargon, debunk misconceptions, and discover the secret to finding your place and space in your industry.


In this session, you'll learn my unique approach to differentiation and communication I call "Narrow Lane." You'll learn how the important questions to ask when finding yours. 


Learn how to know what resonates with you, your ideal audience, and where how to understand what they really need.  We'll explore the power of specificity, the language of your audience, and how to position yourself in a way that resonates with your ideal clients.  Plus, you'll learn the importance of marketplace "detective work" to position your brand effectively. 


As always,  I share a "session lesson" for you to take immediate action to find your narrow lane to build your authority-focused personal brand.


Time Stamps:

[00:02:46] Focus inward, externally then this area

[00:05:31] Deep dive and be a detective to find VOC language.

[00:07:27] How to find the intersection of your narrow lane for your personal brand.

[00:10:37] Your "session lesson" action item. 

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn