How do you share your professional side with social media content?

Content that’s easy to grasp, not boring, and actually makes people want to listen, engage, and  start conversations with you?

That’s the focus of this week’s personal brand therapy

Learn how to create "professional insights" content, how to balance creating 'how-to' vs. 'how-I' content into your strategy, and how to leverage social proof to gain credibility.

We'll also discuss the significance of incorporating a standout POV to not blend in plus 3 questions to start formulating yours.

Remember, content is the currency of our brands to attract awareness, and attention and grow authority. The right balance will set you up for success.

LINK:
LinkedIn's Latest Update for More Insightful Content

Ready to Own Your Lane? - The Brand Leaders® Podcast

Michelle B. Griffin is a keynote speaker, personal brand and PR strategist, author, podcaster and LinkedIn® visibility expert who helps high-achieving professionals elevate their visibility and influence for business growth.

As the founder of Brand Leaders® Executive Branding and creator of the Own Your Lane® Recognition Roadmap, she helps B2B founders, leaders and industry experts position their personal brands and leverage LinkedIn + PR to grow influence, increase demand, and become top-of-mind authorities to accelerate business growth.

Book a chat with Michelle to discuss speaking, advising or workshops to scale visibility, influence, and business growth. MichelleBGriffin.com/chat

WEBSITE: MichelleBGriffin.com
EXECUTIVE BRANDING ADVISORY: Brand Leaders
READ: My Personal Branding Books
LISTEN: The LinkedIn Branding Show
CONNECT: With Me on LinkedIn