Start, Scale, Learn Ecom

1. Hollister launches ‘Social Tourist’ with D’Amelio sisters (Charlie and Dixie)
   1. Tik Tok most famous sisters partnered up with Hollister under the umbrella of Abercrombie & Fitch
   2. The clothing brand will launch in May 20th in Hollister stores
   3. There will be new drops every month featuring different categories, including swimwear, everyday essentials, and trend-driven designs. 
   4. The D’Amelio sisters played a huge role in developing the clothing brand, Social Tourist, with product selection, design, branding, and marketing. Their dad Marc D’Amelio is a consultant to the clothing brand with his sales and design experience.
2. Walgreens rolls out 2-hour delivery nationwide
   1. Shoppers can order 24,000 items from Walgreens
   2. Walgreens, which partners with Instacart, Postmates, and DoorDash for delivery can drive customers to its websites and app for delivery orders, retaining more shopper data
   3. Huge move to compete in the e-commerce space as they look to deliver shoppers with faster and more convenient services
   4. The new service will have Walgreens store workers pick and pack the orders and then rely on drivers from Uber, DoorDash, and other 3rd party firms for the delivery option.
   5. Looking to redefine omnichannel convenience offerings and data generated from new service which determines additional products and services customers want
3. Live E-commerce goes mainstream
   1. Livestream e-commerce delivers an interactive experience for brands, influencers, or celebrities to promote and sell products, and for consumers to participate by asking questions and shopping during the event.
   2. You can start living stream shopping on Facebook and IG

Dropshipping on Shopify is a great way to validate a product and double down on it by creating a brand.

Dropshipping isn't dead. It might be more challenging to do dropshipping alone but it should be used to validate a product to then scale once you start getting sales.

We have Melissa Ng who is an e-commerce entrepreneur and Facebook Ads expert to break down how to find a winning product to create a brand around it.

Additional Resources:

• Launchers Academy

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What looks good on sneakers? Dope shoelaces. We are here with MarLan Parker, the founder of Get Laced, a brand that sells shoelaces that compliments the sneakerhead culture of today.

We go over how MarLan came up with the idea of his brand, how he developed the product himself instead of dropshipping, how he leveraged influencer marketing to get more brand awareness, and why giving back to the community is so important.

Marlan Parker's podcast:

• The 7209 Podcast

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Freedom Doran is in the house today to talk about how he built two companies worth over $250k in one year!

He is currently the founder of 22 Impact and Netherial which is a management company and clothing brand respectively.

We dive into how Freedom managed to grow his companies and get insights on creating a clothing brand that dealt with the selling of other established brands in the marketplace.

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It would be ideal to have an audience ready to promote your product instead of launching your product to crickets rights?

That is why having a product launch is so important to build an audience, build up hype, and once you launch your product you have people to sell to.

We are with Tu-Hien Le, a 7-figure business owner, and coach, helping entrepreneurs with product launches. We are going to break down the steps of creating a successful product launch to get your businesses moving in the right direction.

• Tu Hien Le's product launch resource

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From being a firefighter to getting scammed to struggling in eCommerce, Bogdan Kosilov has persisted to become a 7-figure earner in eCommerce across multiple brands.

We break down how Bogdan finds a winning product and scales it into a brand.

But most importantly we talk about how vital it is to always be a student of the game of eCommerce. There is always room for improvement via courses and mentors.

Never stop learning!

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This is the second episode of the E-commerce News Show where we share news around the e-commerce industry.

We find these stories online and decide to comment and react to them. Here are the links to the articles where we've gotten the stories:

1. Shopify e-commerce online sales are increasing and have gained market share
2. Walmart has filed papers opposing a trademark from Kanye West’s Yeezy brand
3. Retail stores need to be digital-first and become omnichannel
4. Best online payment solutions

Youtube is a powerful way to grow your business. By creating content specifically for your target audience, Youtube can act as a middle and top-of-the-funnel play for your courses and products.

We are here with Liz Germain, an entrepreneur and Youtube marketer, who helps brands and coaches grow their businesses with Youtube. Liz is going to break down how to grow an audience on Youtube and how to plant a call to action to drive the traffic to your offer.

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With over 14 years in online advertising David Schloss is here to explain why paid advertising is vital to scaling your business.

David has managed $2M in ad spend per month across the brands he has been working with. We break down how to choose which ad platform to use (i.e. Facebook ads, Google ads, Tik Tok, Influencer marketing, etc) and dive into the power of Facebook ads to help you scale your business as it is the most common ad platforms to take one's brand to the next level.

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Is cold outreach or more specifically cold emailing dead. You might be asking this question if you are working on a B2B business such as a digital marketing agency.

Luke Voigt is here to tell you that cold emailing is not dead and that there are strategies to getting clients from a cold email.

Luke outlines how you can find clients to work within your agency by sourcing your target audience, writing the email copy, and what to do once you get them on the phone to close a deal.

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