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Let's break down how to create an eCommerce brand after testing a winning product.
We are with Trae Arnold aka Trae Racks to explain how he found his eCommerce brand Only Chug that enhances your drinking experience and adds excitement to any occasion.
Not too many eCommerce entrepreneurs are super transparent with their brand but luckily Trae explains how he found his product, how he beat his competition selling the same product, and what he did to make a brand experience that his competitors cannot replicate.
If you want to make a long-sustaining business, creating a brand around your eCommerce shop is the way to go.
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Want to get into eCommerce or already dipping your toes into the water and not finding success?
We are with Eduardo Rojas aka Ecom Eddie to talk about how to start and scale an eCommerce brand with the help of influencer marketing. If you've watched Youtube videos on dropshipping before, the go-to way to advertise would be Facebook ads and that's okay.
Eddie will explain why influencer marketing is a powerful marketing strategy to not only generate sales but to increase brand awareness and how it can be done step by step.
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Are you looking to create your own digital agency? Or maybe you already started but can't seem to get any momentum.
Luckily we have Jason Fox who is the founder of 4stepconsulting where he helps agency owners get more clients and keep them. He also had his experiences owning an agency of his own as Jason breaks down what is needed to truly get the ball rolling as a beginner.
One of the key things he mentioned was that there are many moving parts in creating a successful agency, but you need to focus on one niche market, one service, one traffic source with one single focus for an entire year.
As you start to scale you can add on more services and platforms in your arsenal but you have to stay focused in the beginning.
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Anyone with a following on social media can monetize their page. The idea of having to have tens of thousands of followers to monetize your page can be thrown out the window.
We have Blaise Bowly, who runs a digital agency of his own, break down the idea of selling information to make money.
The best way for a new personal brand or influencer to start making money is to leverage their knowledge to serve a very narrow audience and price their services as a high ticket item. An example can be a fitness instructor helping busy moms between the ages of 30 and 40 to lose 10 pounds within two months in the comfort of their home.
And with personal 1 on 1 call, you can charge your services or even have Zoom video calls demonstrating your workouts.
With this narrow focus, you are marketing your knowledge to a very select group of people and therefore don't need a massive audience.
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Making an income by selling t-shirts in the Amazon marketplace is real. In terms of logistics, it's pretty straightforward with a business model called Merch by Amazon where you upload your design for the shirt, and Amazon will supply, store, and distribute it upon a transaction.
This does sound easy though right? But it's not because you have to make designs that the market will like. The way to do that is to find very narrow niches that will make them want to buy your shirts.
Luckily we have RJ Martinez to share how he made over $150k with Amazon Merch and what it takes to do the same.
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There is still a massive opportunity to make money off Amazon. Just because there are more and more players in the space does not mean that you cannot get your piece of the Amazon pie and then some.
What if I told you there was a way that you can find products through a supplier, send them to Amazon, and watch the sales come in? Sounds nice right, but it's not that simple nowadays especially if you want to scale into a brand that can one day be acquired.
We are with Andy Isom to break down the steps of how you can do make money off Amazon through private labeling and creating more value around it by creating a brand.
We go over how to find a product that has the potential to be a long-term player in the market, how influencer marketing can help scale your business, and the hacks to really make it work.
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Dropshipping is not dead. There are always new products being introduced into the marketplace and winning products that you can capitalize on and make a brand around it.
We are living in the information age and one can learn dropshipping from tons of tutorials off of Youtube. Now, these videos won't be in chronological order that will show you the way to start and scale an eCommerce store from A-Z.
That is why investing in self-education via courses or a mentor is a must. This will enable you to reach levels of success much faster than you just scrambling to find pockets of information across Youtube.
We are with William Rivera to talk about how the criteria of a winning product, how to find it, validate it, and why it's worth investing in something that will save you time to learn a dynamic business model such as eCommerce.
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Facebook ads have been the bread and butter to many eCommerce entrepreneur's sales strategies. If it works for new eCommerce entrepreneurs or even experienced ones, relying on one advertising platform is not a good idea according to Carlos Portal, the Google Ads King who has generated $27M in client revenue.
Having a second form of advertising gives you two things. Saftey and extra revnue. If your Facebook ad account were to be banned then you would still have Google ads as a second means of paid ads. Second is the fact that you will be able to generate more revenue through the power of Google that Facebook cannot offer.
Google should not be underestimated and taken seriously as Carlos has provided crazy results for his clients.
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Entrepreneurship requires a lot of mental strength. Not only in terms of raw willpower to finding success, but on the emotional front.
Without a proper structure of the mind, one will not succeed. It is as simple as that.
We have Oliver Fehlandt, who is a Mind Body Spirit Life Coach, to talk about how we can build a deeper connection within ourselves to gain clarity and find success.
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How cool would it be to physically create your own products and create a business around them?
One might think you need hundreds of thousands of dollars if not millions to make this possible, but in reality, there are people in the marketplace happy to fund your project.
With platforms like Kickstarter and Indiegogo, people have been creating cool projects that have been fully funded to help the creators develop and distribute the product.
We are with Samit Patel, the CEO of Joopio Marketing, and he helps entrepreneurs fund and launches their product ideas. Creating a successful campaign is everything when trying to fund and launch a product and he gives un incredible insights on how you can do that. This is the guy who has raised over $43M in crowdfunding projects.
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