Black Friday is one of the key promotional events of the year. This week on Start Scale Succeed Nicole is joined by Catherine Erdly, founder of the Resilient Retail Club. Find out all about how to prepare for Black Friday and what you need to think about in the lead up to the event itself. 

KEY TAKEAWAYS

• Interest in Black Friday is on the decline a little with a lot of deals not actually being the best deals of the year and the lack of a connection from the UK market to the American tradition. 
• Don’t get caught up in the rush of Black Friday, it should be part of your entire Christmas season strategy. What do you need to do for your business, don’t get caught up in what everyone else is doing. 
• Look at what stock you have left and if the stock is seasonal. If you have a lot of brown bananas (items with little shelf life remaining) then those are the things you should be offering large discounts on. If you have large amounts of stock that are poor sellers, consider promoting those items. 
• Let your customers know in advance if you’re having a Black Friday sale or not. If you’re not then people won’t be waiting around for the day to buy something hoping for a discount. 
• Be clear with what your aims are and be clear with your customers about what’s on offer and when. Make sure all online sales are achievable in terms of packing and delivery times, again, be clear about delivery times. Update delivery times on your FAQs.
• Make sure your team is big enough in the Christmas period to fulfill your orders. Look at how you performed in previous years to gauge sales levels. 

BEST MOMENTS

‘Promotions look like they’re there for the customers, but actually they’re for the business’ 

‘Take advantage of those opportunities’ 

‘Why would you buy something on a Tuesday when you could get it cheaper on Friday’

ABOUT THE GUEST 

Catherine Erdly has 20 years' experience in all areas of the industry from ecommerce to the high street, with retailers such as Coast and Laura Ashley. She is also the founder of the Resilient Retail Club.

VALUABLE RESOURCES

The Resilient Retail Club

The Resilient Retail Game Plan Podcast

Instagram

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line. 

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM) 

Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD 

Website

Instagram

LinkedIn

Email

Newsletter

Book a call with me

Elena Daccus has sold companies up to the value of $10 Billion and joins Nicole on this episode of Start Scale Succeed. Listen in to find out about making sure your business idea is viable, researching your ideal client, how you can grow, and what you can do to make a business eventually run itself.

KEY TAKEAWAYS

• Unless you’re in a declining market, you can make any idea successful. You do need to have a burning desire to make it work.
• Listen to the customers who are actually buying your product. Don’t put too much stock into what someone on social media says, listen to the people putting their hands in their pocket and who actually buy your product.
• Being clear about who you are targeting is so important, bring all of your ideas back to that point. Ask yourself, is this what my customers want, what makes them buy products similar to yours.
• Browsing specific forums and Amazon reviews can help you find out what an existing customer base likes and dislikes about products similar to yours. You can even use those existing audiences as a testing ground for how you can improve your product and make them want to pick it up off the shelf.
• Minimum order requirements can be a stumbling block. It can be advantageous to find a company that can scale with you as you grow. Spending more per item for a lower volume that you know you can actually sell might save you money in the long run.
• By getting in front of buyers early on you can get valuable feedback on your product. Even if they don’t want to buy, you can go away and improve on what they want so next time you have a product they want.

BEST MOMENTS

‘Regret is my biggest fear in life’

‘Nobody wants a drill, they want a hole in their wall. This is what the customer is actually buying’

‘Good retailers will want to support up-and-coming brands’

ABOUT THE GUEST

Elena Daccus is a sales and business strategist who has bought and sold 50 companies up to a value of $10 billion and is also a founder of The Bossy Heels Club, a community for female coaches.

VALUABLE RESOURCES

https://www.bossyheels.com

www.instagram.com/bossyheelsclub

https://podcasts.apple.com/gb/podcast/bossy-heels/id1544294928

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

Starting and running your own business can sometimes be exhausting, especially if you are trying to balance another full-time career, a family, or other responsibilities. Today on Start Scale Succeed, Nicole is chatting to Katie Phillips, burnout expert, business coach, and mentor, about dealing with being overwhelmed and burnout.

KEY TAKEAWAYS

• Stress can feel like an overstimulation, whereas burnout is bottoming out.
• You can change your job or location, but the thing you need to change to avoid burnout is your habits.
• The early signs of burnout are trouble sleeping, being irritable, being withdrawn, aches and pains, and skin irritation.
• Katie recommends keeping track of your feelings to avoid burnout. If you become aware of what you feel and the things that make you feel that way then you can change your habit to avoid that thing. The same is true for the reverse, if you note the things that make you feel good then doing them can help you release stress.
• You can also apply this to your work. Keep track of when you’re distracted while working and what the common themes are when you feel you’re working really well. Pinpointing is key.
• Burnout is not a weakness, it’s just a sign that you’ve been doing too much without support. Support is so important for taking the pressure off, even in ways you wouldn’t even think. Things like getting your shopping delivered can just take out one of those tiny tasks, freeing your time.
• If you notice signs of burnout in an employee or co-worker, then don’t be afraid to have a chat, just remember to keep to the facts and not project any assumptions onto the person.
• Remember to understand that anyone you work with, whether it’s a client or employee, they have a life outside of work with challenges and struggles.
• Keep your work space separate from your living space. Turn the laptop off and switch off from work at the end of the day.

BEST MOMENTS

‘My sleep was terrible, an absolute classic sign of stress’

‘Rest, do not push through, do not keep going’

‘We’re human beings, we don’t send one part of ourselves to work and keep another part for home life’

ABOUT THE GUEST

Katie Phillips is a burnout expert and business mentor. She burned out 3.5 times during a 15-year career in communication and project management - the last of which led to chronic anxiety and depression that left her sick for a year. Since recovering she has dedicated herself to helping ambitious but overwhelmed humans and businesses to balance professional success and wellbeing. She does this with 1:1 coaching, group workshops and corporate training.

She's also a qualified Mental Health First Aider that has helped hundreds of people to manage stress, improve their productivity and feel healthier and happier at work.

She describes herself as "the caring but firm friend that will help you find gentler, smarter ways of working that are right for you."

She and her work have been featured in The Independent, The Telegraph, EuroNews and more…

VALUABLE RESOURCES

 Www.kdp.coach/the-reset

www.kdp.coach

www.instagram.com/katiephill

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

Join the start scale succeed waitlist. How to start & scale a product business. A 12 Week programme:  thebuyerandretailcoach.com/startscalesucceedwaitlist

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

What are the legal basics you should know for your business? In this episode of Start Scale Succeed, Nicole is joined by Babs Jamieson founder of Jamieson Law, and host of Legal Leverage podcast. Hear all about their mission to make legal easy to understand, straight forward, and easy to apply. Find out what are the legal basics you need to have in place and to have considered when starting out. 

KEY TAKEAWAYS

• Make sure you set up the right structure for your business. Are you getting the right tax benefits that are right for you if you’re a sole trader or a company. As a sole trader, if your company get sued, then you get sued. A sole trader would have fewer admin to do.
• It's vital to register with data a protection company in the country you’re operating.
• Make sure you have insurance. Public liability and usually professional indemnitee as well.
• Website terms and conditions are your contract with your online customer base. So ensure they are covering you and also have your privacy policy easily accessible and accurate.
• Just because you’ve named your company or have a website domain name doesn’t mean you own that name. Trademark your name, branding, and logo. The only reason you shouldn’t do that yet is if you’re so new that doing so is unaffordable.
• When applying for your trademark, Babs recommends using the Right Start Process, you’re essentially paying an extra £30 for advice that will make sure your application is accepted. Also, when applying for a more generic name then ensure you have things like logos and branding included in your application as it’s more likely to be accepted.

BEST MOMENTS

‘Someone could come along and trademark your name if you haven’t’

‘If you’re a product business listening and you don’t have an e-mail list, you should!’

ABOUT THE GUEST

Babs is qualified in England, Scotland, Ireland, New York and California, and advises on a wide range of corporate and commercial law matters.

She saw the issues with the legal sector and was on a one-woman mission to shake things up! Babs has worked in big law firms, and with lots of small to medium-sized businesses, and knows there is a disconnect between what clients are looking for, and how big firms treat their clients.

Babs places huge value on building relationships - understanding a client’s business, supporting a growth journey, and being that port of call along the way.

She believes that all legal advice should be easy to understand, straightforward and easy to apply.

VALUABLE RESOURCES

https://jamiesonlaw.legal/free-resources/

https://jamiesonlaw.legal

www.instagram.com/babsjamiesonlawyer

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

In this episode of Start Scale Succeed, Nicole is joined by Anna Frapwell, founder of Neon Digital. Find out all about Facebook ads, and what you need to have in place as a product business before you even think about spending money on advertising.

KEY TAKEAWAYS

• Anna asks her potential clients some key questions before working with them. Have you got a product that is proven? Does it sell in some way without marketing? Are you active on your social media channels? Do you know who your audience is, and why do they need your product?
• Your product usually isn’t unique so you need to make sure that the story of your product is right and engages people.
• You could have the best advertising in the world, but if your website isn’t right then it’s not going to convert into sales. You need a good easy to use website or else you will lose out on sales.
• Find similar products and read the reviews to find out if your product can fill those gaps. Use that in your storytelling in the marketing. Find out what language people use when they talk about them and utilise that too.

BEST MOMENTS 

‘Optimise your website’

‘The thing that will stop the scrolling is the image’

ABOUT THE GUEST

Anna Frapwell is owner of digital marketing agency Neon. She has over 20 years industry experience working at one of the World's biggest ad agencies and in house for some well-known household names. Launching Neon has enabled Anna to fulfill a dream to support e-commerce business owners amplify their sales through strategic digital marketing campaigns.

VALUABLE RESOURCES 

www.neondigitalclicks.co.uk

www.instagram.com/neondigitalclicks

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

In this episode of Start Scale Succeed, Nicole is joined by Claire Winter, a trainer, coach and host of the Cracking Content podcast.  Claire helps coaches, creatives, and product-based businesses to amplify their message through storytelling, content and PR, so they can make a bigger impact.

KEY TAKEAWAYS

• Stories are twenty-two times more memorable than facts. And sixty-two percent of conversations involve stories. It’s the way we communicate as people so you should use it in your content.
• The best storytellers use the structure of Joseph Campbell’s ‘Hero’s Journey’.
• Storytelling engages your audience. It takes them on a journey, it evokes memories and feelings. Bring your audience along with you rather than just telling them facts.
• Claire believes that audio is the best medium to get your story across to an audience. They’re already engaged with you and have brought you into their lives. Don’t be afraid to recycle content from podcasting for example and use it in other forms of media.

BEST MOMENTS

‘What is your USP? What differentiates you? That’s your story’

‘Start with why. Why do you do what you do’

ABOUT THE GUEST

Claire Winter is a trainer, coach and host of the Cracking Content podcast. She is passionate about helping coaches and creative entrepreneurs to amplify their expertise through storytelling, content and PR so that they can get more sales and make a bigger impact. Claire uses a blended coaching and mentoring approach to ignite her client's creativity so they can share their authentic voice and story.  She is a trained NCTJ journalist and started her career at ITN in radio and television. She also runs a Facebook community called Cracking Content where she shares writing, content and PR TIPs

VALUABLE RESOURCES

https://www.thefemaleceo.com/blog?tag=claire+winter

https://clairewinter.info/freebies/30-content-ideas-in-30-minutes/

https://www.facebook.com/groups/crackingcontent/

Facebook: https://www.facebook.com/ClaireWinterUK/

Twitter: @clairewinteruk

Insta: @clairewinteruk

LinkedIn: https://www.linkedin.com/in/claire-winter-writer/
Clubhouse: @clairewinteruk
Website: www.clairewinter.info

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

In this episode of Start Scale Succeed, Nicole is joined by Laura Nolan Horgan founder of interiors and lifestyle business LNH Edit. Hear all about how Laura went from having life changing surgery to putting herself and her family first, all while setting up her own business.

KEY TAKEAWAYS

• Nicole thought she had hit a wall when the tabletop design scene blew up just as she was getting into it. She had her fabrics and designs all ready but felt that she had missed the boat. It was only when she posted about it on Instagram and showed what her designs would have been that people got in touch telling her to keep going and that they loved her products.
• Nicole found working within a larger company didn’t give her the access to information she wanted. She wanted to be sitting in on the board meetings and hearing everything about how the business was doing.
• Getting to know your suppliers over Zoom isn’t idea. When things were easier to do in person you could build and develop those important relationships in person. Talking online it always seems to be focused on business, which while being practical, isn’t the best way to get to know each other which is so important.

BEST MOMENTS

‘Instagram was kind of like my therapy’

‘I wanted to do it using as many sustainable and ethical products as possible’

‘Once Covid is done I’ll be first in line at every trade show’

VALUABLE RESOURCES

www.lnhedit.com

www.instagram.com/lauranolanhorgan

www.instagram.com/lnh_edit

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

In this episode of Start Scale Succeed, Nicole is joined by Jason Nelson, digital retail expert and holistic e-commerce consultant. This is a must listen for anyone with an online retail store. Find out how to grow your online sales, optimise SEO, and create a better customer experience on your website.

KEY TAKEAWAYS

• Only ten percent of small businesses succeed within their first year.
• Make sure you choose the right platform. Squarespace or Wordpress are great but require fine tuning and every time you grow, you’ll have to spend time configuring your website to adapt to your needs. Don’t spend too much time working on your website. Jason recommends Shopify because for e-commerce, it does 98% of what you need out of the box.
• Your website should be easy to navigate. Your most popular products should be in the navigation bar. Remove the home button, the customer will click the logo to go to the home page and it just takes up space.
• Optimise image sizes for your website. Shopify will tell you how to do this.
• Make sure your shopping options are only one click away. The more clicking around someone has to do the easier it is to lose the sale.
• The best performing websites are black text on a white background. Different colours make it harder for the readers eye to digest the words on the page.
• Create a waiting list for sold out products. Have an automated e-mail when the item is back in stock to make customers feel like they are getting a premium service from you. You will get a higher conversion in terms of sales.
• Don’t bother with advertising online until you have optimised your e-mail marketing. Your existing customers are more likely to come back and cheaper to advertise to.
• Your e-mail marketing should be generating roughly 30% of your sales. If this isn’t the case then you aren’t marketing yourself to your mailing list well enough.

BEST MOMENTS

‘Getting caught up with the speed of your website is a tunnel I wouldn’t go down’

‘It’s seven times more expensive to sell to a new customer than it is to sell to an existing one’

‘If there’s a big brand who already do what you do, then you can target their audience through Facebook advertising’

VALUABLE RESOURCES

www.jasonnelsondigital.com

Jason's Instagram

www.klaviyo.com

www.shopify.com

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

In the episode this week, Nicole is joined by Laura Briggs founder of petite clothing wear brand The shortlist. This is a recording of an Instagram live where Laura talked about leaving her recruitment business and starting a new British made clothing brand. Find out about UK manufacture, the high of going viral early on and lows having to change designers half way through the collection.

KEY TAKEAWAYS

• Laura’s advice for anyone thinking about starting their own business is to decide where you want to get to, decide how you’re going to get there, and tackle each thing one by one. By breaking it down into smaller tasks it makes them more manageable and not overwhelming.
• Your brand is created from your vision. Laura tells us how she changed designer mid-way through the process because the designs were just too far from what she envisaged. It can be helpful to get a second opinion from someone you trust to gain an outside perspective on these potential issues. Remember, what is your brand and what does it stand for.
• Happiness in what you do is so important. Laura left her last role because of this and in setting up her own brand has set herself some descriptive goals for how she’ll be feeling by the end of each period. They are busy, established, and excited. When starting out you won’t hit all your financial goals straight away, so having goals like this can boost your confidence.

BEST MOMENTS

‘Often when you’re at your lowest point, that’s when you know you’re about to turn a corner’

‘Keeping things in small runs is a great way to avoid waste and be more sustainable especially when starting out’

‘You don’t want to run away with the excitement of things. I want to do everything in a really smart way’

VALUABLE RESOURCES

www.shoptheshortlist.co.uk

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/

Book a call with me https://thebuyerandretailcoachltd.as.me/discoverycall

In this episode, Nicole is in discussion with Lucy Werner, PR and branding expert. Get business advice for pre-launch PR, how to promote when you’ve just started out, and effective post launch campaigns. If you’re asking “how do I get my product mentioned in the media” then this is the podcast for you. Also hear about what goes on at Lucy’s company, The Wern and her new book ‘Brand Yourself’, due out on the 7th of September.

KEY TAKEAWAYS

• Plan your pre-launch marketing strategy. Get your press release and images ready before you even need them, and make sure to have your professional press shots embedded so the reader can instantly see your hero product.
• So many people spend time prioritising social media and neglect having a good newsletter which can often drive more interest and sales. Ensure the people you’re directing to your website through both mediums have a professional landing page to arrive at. You need to wow at the first opportunity.
• Pre-launch on social media using clever ideas that aren’t just showing the product. We’ve seen fun and inventive posts in the past where the audience has been taken on a behind-the-scenes journey of how and why your product was made.
• Think about what your reactions are. What might go wrong? Delays? Copycats? Bad customer feedback? Have a template already built for these things and future forecast any potential problems.
• Use media to your advantage by joining the Lightbulb Facebook group (linked below). In the group you will see requests from journalists looking for experts to talk on a specific subject. See if you can link your product into one of these interviews that might be tangentially related. Be clear of what is being asked of you and if you can fit into that. Put yourself in the journalist’s shoes. They’re giving you the platform so care enough to give their audience something they want.
• When creating a media list, do your research into who the journalist is and what angle you should use to approach the publication. Make it personal to the audience you're pitching to. Generic proposals can easily be overlooked so instead of writing your company name and product in the subject line, why not entice the reader into clicking on the email with a catchy, well thought out line.

BEST MOMENTS

‘Think about Beyonce taking eight months to rehearse for Coachella. You’re not taking too long, social media makes it look like things happen overnight’

‘Look at the media spaces your audiences are already in’

‘Attachments aren’t friends. They aren’t always opened. Embed your image into the email’

‘How much time should I spend on PR? Well, how much time have you got!’

VALUABLE RESOURCES

Pre-order 'Brand Yourself'

Buy 'Hype Yourself'

TheWern.com

Follow Hype Yourself on Instagram

Follow Lucy on Instagram

Lightbulb Facebook group

ABOUT THE HOST

Buying & retail expert Nicole Higgins spent the last 18 years working for companies such as Primark, M&S, Debenhams and Asda, sourcing & developing products from all over the world, building strategies for blue chip businesses, and increasing bottom line sales and profit, adding over £40 million in incremental business to the bottom line.

Nicole now uses that experience and works as a consultant and coach for entrepreneurs and small to medium sized business owners, helping them start and scale their product businesses as The Buyer And Retail Coach (TM)

CONTACT METHOD

Website http://www.thebuyerandretailcoach.com

IG https://www.instagram.com/thebuyerandretailcoach/

LinkedIn linkedin.com/in/nicolehigginsuk

Email [email protected]

Newsletter https://thebuyerandretailcoach.com/newsletter-sign-up/