Start With A Win

This episode is the conclusion of Adam’s interview with Jeremy Ryan Slate. We pick back up in the conversation on building trust and why brands aren’t able to establish their presence. Jeremy says that people forget about public relations until something goes wrong, and they suddenly want to make sure that everyone knows all of the good things about them to offset the bad. PR should be integrated into daily, weekly, and monthly rhythms within the business so that leaders always have open lines of communication with their customers. This approach allows brands to proactively answer objections and solve problems before customers even get to that point in the process.

This presence and communication is epitomized by overdelivering in every customer exchange, focusing on building relationships rather than closing transactions, and eventually creating brand evangelists that will be the best PR you can hope for. Many businesses strategize their communications months in advance and try to be on all of the social media platforms. However, over-planning can take the spontaneity out of interacting with customers in real-time on the platform(s) that best fits your niche. Jeremy encourages leaders and entrepreneurs to focus on doing one thing well and stay in their niche and then expand your footprint as your business grows and your team expands. 

To sum up this two-part conversation, Jeremy breaks down his recommended action items for those people looking to start something new, particularly a podcast:

• Find out what’s out there already
• Articulate how you are different
• Research the influencers in that space
• Curate your audience based on the audiences of those influencers
• Focus on one platform at a time
• Interview people in the niche
• Get interviewed by people in the niche

Connect with Jeremy: 

https://www.jeremyryanslate.com/

https://twitter.com/JeremyRyanSlate

https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a

https://www.instagram.com/jeremyryanslate/?hl=en 

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

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Our guest on this episode of the Start With A Win podcast is Jeremy Ryan Slate, host of the “Create Your Own Life” podcast, self-proclaimed nerd, and opinion leader who prides himself in building trust. Perhaps the most unique thing about Jeremy is that he and his wife have a pet pig who used to live indoors but was evicted to live an outdoor existence when their first (human) child was born.

Jeremy was introduced to podcasts by one of his college professors. When his initial attempts at teaching and sales after college didn’t pan out, he launched a podcast himself as a way of manifesting the life he wanted to have. The show had immediate success, so Jeremy decided to jump right in and utilize the opportunity in front of him and see where it would lead. Throughout his 850+ episodes since 2013, Jeremy has interviewed professional athletes, entrepreneurs, members of the military, and many other high-achievers, and he has noticed a few similarities between them. First, most of them experienced and overcame adversity, viewing it as an opportunity for growth. And second, they were committed to continued learning through training programs, mentorship, apprenticeship, and an internal curiosity.

While Jeremy was forming his personal brand through his podcast, he struggled to define how he wanted to be known. In hindsight, his advice to others going through this process is to let people know how you are different, have courage, and learn from your failures. From a tactical standpoint, Jeremy recommends extending the experience of the content you’re creating by implementing strategies to repurpose it for different channels. He also says that every landing page should have a Getemails.com code and a Facebook Pixel embedded into it so that you can collect email addresses and have the ability to retarget ads to website visitors. When it comes to developing new content ideas, one of his suggestions is to write down a list of all of the objections you receive and start producing content to address those objections. This approach provides value, answers the concerns, and builds trust.

Join us on the next episode for the conclusion of our conversation with Jeremy Ryan Slate!

 Links:

“Positioning” by Jack Trout and Al Ries: https://www.amazon.com/Positioning-Battle-Your-Al-Ries/dp/0071373586 

Connect with Jeremy: 

https://www.jeremyryanslate.com/

https://twitter.com/JeremyRyanSlate

https://www.linkedin.com/in/jeremy-ryan-slate-bb7b284a

https://www.instagram.com/jeremyryanslate/?hl=en 

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430

On this episode of the Start With A Win podcast, Adam talks to SWAW producer Mark with a hot round of interview questions. They include questions about friendship, relaxation, and how to deal with stress. 

Mark initiates the conversation with the question, "Who is your oldest friend, and how did you meet them?" Mark and Adam share a bit about their oldest and closest friendships, dating back to their early childhoods.

Adam and Mark also dig into how stress affects us. Mark says you can’t think clearly when stressed, which often results in making bad decisions. He has seen the most growth in pushing through stress as opposed to trying to avoid it. Avoiding stress can cause depression. Stop worrying and start doing, Adam says.

Stress, Planning, Action—the SPA acronym for how to deal with stress. Much like the word spa itself, this tool is designed to help people push through stressful situations instead of avoiding them altogether.

Action overcomes stress. Reviewing the stressful environment perpetuates stress. The best way to deal with stressful situations is to make a plan for what you’re going to do next. And it is in the action that real moments of growth and learning unfold. Adam and Mark reveal their own thoughts about how this strategy can help you reap more out of your life. Stress is a killer, so we need more chances to survive.

Connect with Adam:

https://www.startwithawin.com/

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos

https://www.instagram.com/REMAXadamcontos/

Leave us a voicemail:

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Connect with Adam:

https://www.startwithawin.com/ 

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On this episode of the Start With A Win podcast, Adam talks with Carl Bachmann, CEO of Smashburger. Carl has been in the restaurant business since he was 12 years old, so he knows a thing or two about listening to customer feedback and delivering a high-quality product. As a leader, Carl is a strong proponent for treating people right and empowering them to make informed decisions, and then supporting what they create. This ideology starts, he says, with having clearly defined and articulated goals as an organization and then getting your employees to buy into that vision and innovate within it. Carl embraces the fact that he is not the smartest guy in the room, and he wants to provide a space for employees to collaborate and harness their passion into something that will improve the customer experience.

When it comes to the customer experience, Carl believes that his job is to listen and learn rather than make decisions in a vacuum. He reviews every social media comment and other forms of feedback every day, so he is in touch with what people are saying and feeling about the business as a whole as well as specific products. Carl and the other Smashburger leaders spend time in individual restaurants listening to their employees because they often come up with the best new ideas. He feels that transparency and honesty are critical components of his business philosophy, so employees and customers alike understand what the company is doing and why. Smashburger has recently started a loyalty program to connect more directly with customers and reward them for their purchases. 

Connect with Carl:

https://www.linkedin.com/in/carl-bachmann-80704110

https://twitter.com/carljbachmann?lang=en 

https://smashburger.com/ 

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

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Our guest on this episode of Start With a Win is Dr. Peter McGraw. He is a behavioral economist, professor, author, podcaster, and comedy student. He has recently written a new book entitled Shtick to Business which discusses how humor integrates with business, including the many lessons that leaders can learn from comedians. One of the main aspects of Peter’s research has been the theory of humor. Using an A/B test, he asked participants what they thought of certain things – did they find them funny? Boring? Offensive? Do their feelings towards those things change over time or based on their circumstances? 

Ultimately, he concluded that the funny things contain benign violations—or things that are wrong and ok at the same time. For both comedians and business leaders, experimentation is key to determining what benign violations will translate well to an audience. Another aspect of humor that business leaders can utilize in the workplace is thinking in reverse to challenge the status quo. Peter has adapted this idea, developing an alternative form of brainstorming, which he calls “shtick-storming.” The concept focuses on encouraging everyone to come up with the most terrible ideas. This exercise allows leaders to actually take the pressure off of the brainstorming process, creating a freer flow of ideas which might make way for something so crazy that it actually might work.

Peter also encourages leaders to be good listeners and to champion collaboration, which will lead to innovation. Additionally, he says, leaders have to reckon with the fact they can’t make everyone happy and that sometimes they have to choose the problem they want to live with. For more insights that Peter has learned through studying the science of humor and behavioral economics, be sure to check out his book.

Connect with Peter:

https://petermcgraw.org/

https://www.amazon.com/Shtick-Business-Breaking-Fearless-Building-ebook/dp/B085RSR2K8 

https://twitter.com/PeterMcGraw

https://www.linkedin.com/in/petermcgraw 

Connect with Adam:

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https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

What is the first step to leadership? Adam draws from his wealth of leadership training and experience to provide the answer to Start With A Win listeners on this episode. The first step to leadership, he says, is to lead yourself first. It’s counterintuitive because many people assume that the most vital leadership outcome is getting people to do what you want them to do. However, you cannot be an effective leader without first being intentional with yourself. Particularly, it is crucial to have control of your attitudes and emotions.

Pastor Chuck Swindoll is famous for saying that life is 10% about what happens to you and 90% of how you react to it. Adam expands on this quote by saying that leaders have a choice every day about how they will feel and interact with others and that this attitude can make or break a leader’s credibility, relationships, effectiveness, and impact. You will attract other people who behave as you do, and those around you will start to mirror what they see in you, so make conscious choices. Demonstrate emotional intelligence and emotional maturity despite the circumstances. 

You don’t have to put on a fake positive attitude either. You can be realistic and optimistic at the same time. Accept that you will face challenges and know that you can confront them and overcome every adverse situation. You get to decide your mindset when you wake up every morning, so choose to be positive and see challenges as opportunities. 

Connect with Adam:

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https://twitter.com/REMAXAdamContos 

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Leave us a voicemail:

888-581-4430

On this episode of the Start With A Win podcast, our guest is Joanna Koltan, an elite broker-owner with RE/MAX Portugal. Originally from Poland, Joanna moved to Portugal for love in a very spontaneous decision despite not knowing the language or having a job. She didn’t let that stop her from getting immersed in the culture and jumping into the real estate industry.

Joanna is consistently motivated to be around people who are smarter than her—in hopes of learning from them and becoming a better person every day. She sets high goals for herself and puts in the work to get where she wants to go. After receiving her real estate certification in Portugal, Joanna began working in the posh area of the city where other agents said there was no business. She became very successful by door knocking and being accessible to the homeowners in the community. She began making a name for herself and received recognition by agents near and far for her prolific accomplishments. In 2008, Joanna joined the RE/MAX Portugal team—spotlighted as a Top 30 European RE/MAX office.

One of Joanna’s other passions is women’s empowerment and providing leadership opportunities to women, particularly women in Europe who are generally not encouraged in this way. Over the past couple of years, RE/MAX Empowering Ambitious Ladies (REAL) has come together, and Joanna, Michelle, and a few others set the course for the group during an event in Porto. Joanna hopes this community will provide a safe space for women to discuss their struggles and successes and spur each other onto greater things.

Connect with Joanna:

https://www.remax.pt/agente/joanna-koltan/120741259

https://www.facebook.com/joannakoltan

https://pt.linkedin.com/in/joannakoltan 

Connect with Adam:

https://www.startwithawin.com/ 

https://www.facebook.com/REMAXAdamContos

https://twitter.com/REMAXAdamContos 

https://www.instagram.com/REMAXadamcontos/ 

Leave us a voicemail:

888-581-4430