By Tiffany Hill Allen
Whether you are a Sales Director in a large community, a new residential assisted living owner, or an entrepreneur serving the aging adult care market, this podcast will be your marketing and sales
... more
5
44 ratings
The podcast currently has 15 episodes available.
Have a marketing question? Text it here!
Welcome Senior Living Change Champions!
Today, we're getting real! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living?
We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable.
I’ll also share some of my personal hacks, like using email templates to save time and why entering your data into a CRM is something you can’t skip—even if you think you can keep it all in your head.
Join me as we uncover these top five mistakes and offer practical tips to help you avoid them, ensuring you can drive better outcomes for your community and the families you serve. Get ready to be inspired, gain actionable insights, and take control of your future in the senior care industry. Let's dive in!
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss:
Tune in to learn how to tailor your communication approach to meet the needs of diverse caregivers and improve your senior living community's occupancy rates.
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year! Did your jaw drop too?
Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.
From video tours during construction to creative Facebook campaigns, Tonya reveals her strategies and the importance of a cohesive social media strategy. She also discusses the potential benefits of having a dedicated team for content creation and deployment.
Stay tuned for a conversation filled with insights on video marketing, messaging, and the critical role of social media in senior living sales.
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face.
We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to navigate them.
Whether it's building trust, creating a sense of urgency, or demonstrating value, we'll cover how you can turn objections into opportunities to help families make one of the most challenging decisions of their lives.
Join us as we equip you with practical tips and expert insights to excel in your role while making a meaningful impact. Let's get started and own your future together!
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real!
Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.
But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to handling pushback from the case managers and discharge planners.
We also dig into the nitty-gritty of contractual trip hazards, excessive commissions, retainer fees – we've all been there. Learn how to avoid these profit-margin pitfalls and why immediate payment to them might not be your best bet.
And here's the golden nugget, ticket, or child (movie reference...LOL):
Personalized marketing is your secret sauce! Know your value, communicate it like a pro, and watch those relationships bloom.
Tune in, take notes, and let's waltz through the world of paid referral agencies together. Remember, Start With Occupancy is not just a podcast; it's your backstage pass to senior living community success!
00:03 Introduction and Podcast Overview
01:35 The Sensitive Subject of Paid Referral Agencies
04:20 Understanding the Role of Paid Referral Agencies
07:11 When and How to Use Paid Referral Agencies
09:56 The Potential Pitfalls of Relying on Paid Referral Agencies
11:10 Choosing the Right Partner for Your Business
14:27 The Importance of Communication with Paid Referral Partners
15:00 Dealing with Criticism and Misunderstandings
16:07 The Dangers of Devaluing Your Community
16:48 How Much Should You Pay for Referrals?
16:58 The Importance of Communication and Understanding Your Market
17:22 The Risks of Over-reliance on Paid Referral Companies
17:39 The Importance of Retaining Control Over Your Business
20:58 The Dangers of 100% Contracts and Retainer Fees
23:42 The Importance of Generating Your Own Move-ins
25:51 The Importance of Understanding Your Value Proposition
28:46 Conclusion and Final Thoughts
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
Finally, the official relaunch of the Start With Occupancy podcast.
Happy New Year!!! What's does 2024 look like for us? Well, I am still dedicated to serving senior living owners, operators, and sales professionals.
What can you expect out of the podcast this year?
Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families.
Through a series of case studies, quick tips, candid exchanges, and motivational segments, I plan to help you navigate the challenges that come with the owning, operating, and selling senior care services. I am commitment to equipping you with the right tools and resources to excel in your businesses, starting with the new accelerator program (Compass Rose XL), the new mentorship website (Start With Occupancy), and the FREE mentorship group on Facebook (Start With Occupancy - A Mentorship Community). Join me in making a difference in the lives of seniors, their families, and your business.
00:00 Introduction and Welcome
00:10 My Journey and Mission
01:39 New Year, New Beginnings
01:58 Lessons from 2023: The Power of Pivoting
02:30 Setting the Scene for 2024
07:52 The Importance of Listening to Your Customers
11:33 Overcoming Perfectionism and Making Quick Decisions
14:27 What to Expect in 2024: Case Studies and Quick Tips
16:22 Introduction to 'Raising the Bar' and 'Thrive in Five'
16:43 Engaging with the You: Q&A Sessions
16:55 Join the Facebook Group: Start With Occupancy
17:49 The Mindset of a Business Owner
18:17 Overcoming Self-Doubt and Achieving Success
20:52 The Importance of Asking Questions
23:24 The Power of Collaboration and Helping Others
25:21 The Goal: Helping 30,000 Families
26:30 The Importance of Persistence and Progress
28:20 Introducing the New Website: Start With Occupancy
30:28 Future Plans
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
#8 - The two questions I receive from new senior living owners and sales professionals are:
Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"
The three-part series will review the method, the execution, and the follow up.
All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.
Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM on our Podcast Instagram account by clicking here: Start With Occupancy
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
#7 - The two questions I receive from new senior living owners and sales professionals are:
Today, we are going to address the latter. It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"
The three-part series will review the method, the execution, and the follow up.
All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.
Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM on our Podcast Instagram account by clicking here: Start With Occupancy
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home? Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers?
In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living communities with quality content and impactful videos that will increase occupancy, retention, and revenue. The three phases of his formula is discussed with examples of client experiences that will leave you wanting to learn more.
Transcripts of the podcast will be available in the future. In the meantime, follow our Start With Occupancy pages on Facebook, Instagram, or our channel on YouTube.
Thank you to our sponsor, Compass Rose XL an incubator/accelerator hybrid program for early community-based start-ups in the senior living space. Compass Rose XL is designed to give participants training, coaching, mentorship, and support in the four critical areas to operate a successful community: Marketing, Operations, Sales, and Clinical.
Also check out Erin Thompson at Aspire for More with Erin. She has extensive experience as an Executive Director in building cohesive teams and turning around challenging communities. Her podcast is uplifting and just what the doctor ordered for sales leaders from the perspective of an operations partner who "gets it".
Connect with Cameron J. Barker at https://www.imgcomplete.com or on
Instagram @imgcomplete
If you enjoyed today's episode, please:
Leave a positive review or rating (this will help me A LOT)
DM the word "Podcast" on Instagram or Facebook after following our page
Share the episode and podcast with two of your favorite colleagues
Have a topic you would like me to cover or someone you think would be a great guest to interview, send me a message on Facebook after the word "PODCAST"
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
Have a marketing question? Text it here!
Feeling a little STUCK lately?
Does the current COVID environment have you doubting your skills?
Are you questioning if this is REALLY for you?
Maybe, you have even said, "I SUCK!"
If this is you, please do not feel alone. As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR...
In this episode, I am sharing the 3 steps I take to change my thinking and to move me out of the I SUCK mentality. My hope is that it will help you too.
Your mental health is important, especially now. The most important thing I would like for you to remember is this...
The outcome of your efforts does not equal your value as a person or as a professional.
A new favorite quote of mine which represents 2020 for me is:
"If your compassion does not include yourself, it is incomplete." - Jack Kornfield
If you enjoyed the episode today, please:
A. Subscribe to receive new episodes weekly
B. Write a positive review on Apple Podcasts
C. Share the podcast with a colleague or friend
Here are other resources and ways to connect with me:
Visit me: https://www.tiffanyhillallen.com
Be Safe and Be The Change!
Support the show
Want more? Tips, workshops and trainings are available to you!
Don't forget to subscribe/follow the podcast for new release alerts and share it with others. Together, we can Inspire Change, Impact Lives, and Improve Outcomes!
The podcast currently has 15 episodes available.