Start With Occupancy

Welcome to Day 1 of the 21-Day Sales Series!

Let’s talk about something real: families don’t start looking for senior living just for fun. When they call you, it’s because something urgent is happening. And your ability to respond quickly and with care can be the difference between a move-in and a missed opportunity.

In this episode, I’m walking you through the five reasons why speed matters when handling inquiries—and how to set up your team and systems to respond in a way that builds trust and drives occupancy.

If you’re tired of waiting on walk-ins or watching leads go cold, this one is for you.

What You’ll Learn:

• Why “speed to lead” is outdated and what to say instead
• How to position your community as the go-to expert from the very first call
• Simple systems and scripts to help your staff respond like pros
• How to turn quick follow-up into higher tour conversion rates
• Real talk on CRM tools, tracking, and how to stop losing leads to sticky notes..Be honest, raise your hand if you are a sticky note pro!!!

✨ BONUS COMING SOON:

📲 Let’s Stay Connected:
Loved this episode? Take a screenshot and DM me on Instagram with your community name—I’d love to shout you out!

And don’t forget to:
✔ Subscribe to the podcast
✔ Share this with your FAVORITE business buddy
✔ Join the Momentum Marketing Bootcamp!

For more insights, check out the blog, Turning The Tide and Subscribe to the YouTube Channel

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 14 Welcome! Are you ready to find out what the common pitfalls that new sales managers and business owners often encounter in senior living? 

We're talking about everything from the importance of planning your day (yes, it makes a huge difference!) to why following up correctly is a non-negotiable. 

I’ll also share some of my personal hacks, like using email templates to save time and why entering your data into a CRM is something you can’t skip—even if you think you can keep it all in your head.

Join me as we uncover these top five mistakes and offer practical tips to help you avoid them, ensuring you can drive better outcomes for your community and the families you serve. Get ready to be inspired, gain actionable insights, and take control of your future in the senior care industry. 

Let's dive in!

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 13 In this episode, we delve into the crucial topic of understanding and communicating with various caregiver personas. As a senior living professional, knowing your audience is key to building trust and ensuring a smooth transition for families. We discuss:

• The unique challenges faced by Generation X and Baby Boomer adult children.
• How to address the concerns of aging adults seeking to maintain their independence.
• The importance of including spouses in the decision-making process and treating them as partners in care.
• Practical tips for rapid engagement and preferred communication methods to ease the stress of your prospects.

Tune in to learn how to tailor your communication approach to meet the needs of diverse caregivers and improve your senior living community's occupancy rates.

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 12 In today's episode, we have special guest, Tonya Morales, who shares her incredible journey of selling out a newly built senior living community in just one year!  Did your jaw drop too?  

Tonya utilized the power of social media, particularly Facebook and YouTube, to create engaging content that attracted and retained depositors to become future residents.  

From video tours during construction to creative Facebook campaigns, Tonya reveals her strategies and the importance of a cohesive social media strategy. She also discusses the potential benefits of having a dedicated team for content creation and deployment. 

Stay tuned for a conversation filled with insights on video marketing, messaging, and the critical role of social media in senior living sales.

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Eps. 11 To start the second half of the year, we are diving straight into overcoming common sales objections caregiving families have and the mindset barriers that salespeople or business owners often face.

We'll explore the key types of objections you might encounter, from "I'm not ready right now" to "I need more information," and provide actionable strategies to navigate them. 

Whether it's building trust, creating a sense of urgency, or demonstrating value, we'll cover how you can turn objections into opportunities to help families make one of the most challenging decisions of their lives. 

Join us as we equip you with practical tips and expert insights to excel in your role while making a meaningful impact. Let's get started and own your future together!

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Eps. 10 In today's podcast, we're diving deep into the maze of paid referral agencies. Buckle up; it's about to get real! 

Ever wondered about the dance between senior living providers and referral agencies? I spill the tea on this senior living love story debunking misconceptions and shedding light on the real cost implications for you and your business.

But hold up! Choosing the right agency is like picking the perfect dance partner. I've got strategies for you – from aligning with your brand to handling pushback from the case managers and discharge planners. 

We also dig into the nitty-gritty of contractual trip hazards, excessive commissions, retainer fees – we've all been there. Learn how to avoid these profit-margin pitfalls and why immediate payment to them might not be your best bet.

And here's the golden nugget, ticket, or child (movie reference...LOL): 
Personalized marketing is your secret sauce! Know your value, communicate it like a pro, and watch those relationships bloom.

Tune in, take notes, and let's waltz through the world of paid referral agencies together. Remember, Start With Occupancy is not just a podcast; it's your backstage pass to senior living community success! 

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

If you’d like to support the work I’m doing through the podcast, you can support me though the buy me a coffee platform. 

Supporters also get exclusive access to Coffee Talk with Tiffany, my private audio segments where I share coffee culture lessons that applies to your business plus more.

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Happy New Year!!!  

Eps. 9 What's does 2024 look like for us?  Well, I am still dedicated to serving senior living owners, operators, and sales professionals. 

What I plan on delivering this year?  

Insightful advice – from useful sales and marketing tips to leadership concepts – all aimed at inspiring change, impacting lives, and improving outcomes for the aging and their families. 

Through a series of case studies, quick tips, candid exchanges, and motivational segments, I plan to help you navigate the challenges that come with the owning, operating, and selling senior care services.  

I am commited to equipping you with the right tools and resources to excel in your businesses:

1. The new accelerator program (Compass Rose XL)
2. The new mentorship website (Start With Occupancy) 
3. The FREE mentorship group on Facebook (Start With Occupancy - A Mentorship Community).  

Join me in making a difference in the lives of seniors, their families, and your business.

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

Ep. 8 - The two questions I receive from new senior living owners and sales professionals are: 

1. How do I market my community?
2. How do I get families to decide my community is the right one for them?

Today, we are going to address the latter.  It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"

The three-part series will review the method, the execution, and the follow up.

All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

EP. 7 - The two questions I receive from new senior living owners and sales professionals are: 

1. How do I market my community?
2. How do I get families to decide my community is the right one for them?

Today, we are going to address the latter.  It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"

The three-part series will review the method, the execution, and the follow up.

All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.

Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM 😉

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

If you’d like to support the work I’m doing through the podcast, you can support me though the buy me a coffee platform. 

Supporters also get exclusive access to Coffee Talk with Tiffany, my private audio segments where I share coffee culture lessons that applies to your business plus more.

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.

EP. 6 Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home?  Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers?

In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living communities with quality content and impactful videos that will increase occupancy, retention, and revenue.  The three phases of his formula is discussed with examples of client experiences that will leave you wanting to learn more.

Transcripts of the podcast will be available in the future.  In the meantime, follow our Start With Occupancy pages on Facebook, Instagram, or our channel on YouTube.

Thank you to our sponsor, Compass Rose XL an incubator/accelerator hybrid program for early community-based start-ups in the senior living space.  Compass Rose XL is designed to give participants training, coaching, mentorship, and support in the four critical areas to operate a successful community:  Marketing, Operations, Sales, and Clinical.

Also check out Erin Thompson at Aspire for More with Erin.  She has extensive experience as an Executive Director in building cohesive teams and turning around challenging communities.  Her podcast is uplifting and just what the doctor ordered for sales leaders from the perspective of an operations partner who "gets it".

Connect with Cameron J. Barker at https://www.imgcomplete.com or on
Instagram @imgcomplete

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Send questions for Ask Me Anything episodes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue? 

1. Join the Facebook Group for FREE monthly trainings .  Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time  Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops  available to you. Click Here For Start With Occupancy website.