Have a marketing question? Text it here!

#8 - The two questions I receive from new senior living owners and sales professionals are: 

1. How do I market my community?
2. How do I get families to decide my community is the right one for them?

Today, we are going to address the latter.  It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"

The three-part series will review the method, the execution, and the follow up.

All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

#7 - The two questions I receive from new senior living owners and sales professionals are: 

1. How do I market my community?
2. How do I get families to decide my community is the right one for them?

Today, we are going to address the latter.  It starts with asking yourself, "How am I connecting with families and/or the prospective resident?"

The three-part series will review the method, the execution, and the follow up.

All three components will get you through the gate and into the starting point of connecting and building trust with families and prospective residents.

Let me know which techniques you used from the episode to forge a connection and build trust by sending me DM 😉

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Ever wonder what impact social media could have on your ability to drive more leads and increase your move-in conversion in your assisted living community or residential care home?  Are you reluctant to step out into the new "video world" to communicate your message to prospects and professional referrers?

In this episode, Cameron J. Barker from IMG Complete shares how his digital marketing agency can turn around struggling senior living communities with quality content and impactful videos that will increase occupancy, retention, and revenue.  The three phases of his formula is discussed with examples of client experiences that will leave you wanting to learn more.

Transcripts of the podcast will be available in the future.  In the meantime, follow our Start With Occupancy pages on Facebook, Instagram, or our channel on YouTube.

Thank you to our sponsor, Compass Rose XL an incubator/accelerator hybrid program for early community-based start-ups in the senior living space.  Compass Rose XL is designed to give participants training, coaching, mentorship, and support in the four critical areas to operate a successful community:  Marketing, Operations, Sales, and Clinical.

Also check out Erin Thompson at Aspire for More with Erin.  She has extensive experience as an Executive Director in building cohesive teams and turning around challenging communities.  Her podcast is uplifting and just what the doctor ordered for sales leaders from the perspective of an operations partner who "gets it".

Connect with Cameron J. Barker at https://www.imgcomplete.com or on
Instagram @imgcomplete

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Feeling a little STUCK lately? 

Does the current COVID environment have you doubting your skills?

Are you questioning if this is REALLY for you?

Maybe, you have even said, "I SUCK!"

If this is you, please do not feel alone.  As sales professionals and business owners in senior living or care, this has been ONE CHALLENGING YEAR...

In this episode, I am sharing the 3 steps I take to change my thinking and to move me out of the I SUCK mentality.  My hope is that it will help you too.

Your mental health is important, especially now.  The most important thing I would like for you to remember is this...

The outcome of your efforts does not equal your value as a person or as a professional.

A new favorite quote of mine which represents 2020 for me is:

"If your compassion does not include yourself, it is incomplete."  - Jack Kornfield

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Have you been struggling to come up with new event ideas?

Sales may be your superpower, business development may be your magic gift, but when it comes to planning and executing a phenomenal event...you're like a deer in headlights.

Then, tack on a pandemic!!!  OMG!!!  You look in the mirror and your facial expression resembles Macaulay Culkin when he finds out he is home alone...YIKES!!!!

Well, this episode was created just for you!

I have outlined 5 impactful events you can start planning today for the holidays and beyond.  And, you can use a little known platform called Facebook to promote it. 

Wink Wink

Yes, many states are reopening.  However, the public perception of what is safe is key to moving your community in the right direction.  Planning fun engaging socially distant events while building connections will show prospective families how their loved ones can benefit from living in your community.

If you would like to receive the accompanying guide to plan the events featured, go to my website www.tiffanyhillallen.com and type GUIDE in the contact form.

I will send the step by step instructions to you. 

Happy planning!

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Have you been asking yourself these questions in the last few months? "How do I reach more families?" or "How can I connect with families and prospects in a meaningful way while social distancing?" or "With COVID, how do I market my community?"

Well, we are going to pull back the onion on an alternative way you can connect, engage, and convert.  I am talking about Facebook groups! 

If you are not already in one yet, I would be very surprised.  But, have you thought about how to strategically create a Facebook group to connect with prospects, build your authority, and help families through the decison-making journey to your community? 

Facebook Groups can be the yellow brick road leading them to you.  If done correctly, it will deliver great dividends for you and your community as well as your company.  However, you will be required to think outside of the proverbial box.  

Are you up for the challenge?

If so, dig deep within and allow the creative juices to flow as you listen.  I know you have it in you!

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

If you have been struggling to discover new methods to increase leads that will convert to move-ins, maybe it is closer than you think. Your phone!

Facebook Groups is a rarely used tactic among senior living sales professionals to find, engage, and connect with prospects.  In today's episode, I will share how to use Facebook Groups strategically to gain leads through engagement.  You will also hear the jaw-dropping brilliant method used by a Sales Director in Florida to increase her move-ins over 300% through one group.

I have consistently used Facebook groups during the pandemic to meet and connect with prospective clients.  Covid19 is requiring everyone to move outside of their comfort zone and become innovative in how we approach executing our job successfully.  It is even more challenging in our industry since our resident population is most at risk and vulnerable.  

However, I consistently encounter Sales Directors who are moving the needle in the up direction and even increasing occupancy to 100%.  Wowzer!  

How would you like to be sitting at 100%? 

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Help, I can not leave my community but need to do business development!  This has been the cry of many Senior Living Sales Managers BEFORE the Corona Virus. 

Now, it is magnified!  This episode was created in the last week of February.  So much of our lives have changed since then. However, the power of connection and the importance of human interaction has not.  We need to support each other now more than ever. This episode focuses on Linkedin as a source for developing meaningful connections while creating valuable content that will establish you as an expert in your field. 

For more insights, check out the blog, Turning The Tide.
If you enjoyed the episode today, please:

A. Subscribe to receive alerts of new episodes weekly
B. Write a positive review 
C. Share the podcast with a colleague or friend

Want to stay in touch?

Follow me on social: YouTube + Facebook + Instagram + Linkedin

Together, we can Inspire Change, Impact Lives, and Improve Outcomes!

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.

Have a marketing question? Text it here!

Join Tiffany as she shares the vision of the podcast and Champions of Change Corner which ultimately also reveals her heart.  "If your mission is to serve the aging, then my mission is to serve you."

The podcast is a production of The Positive Impact Company. 
We are sponsored by Hope Hill Company, an online institute dedicated to lifting the standards of excellence in leadership in senior living.

Here are other  ways to connect with me:

Visit me and send an email:  https://www.tiffanyhillallen.com

Be Safe and Be The Change!  


   

Support the show

Looking for a mentor to receive more tips on growing occupancy and revenue?

1. Join the Facebook Group for FREE monthly trainings . Click Here For FB Group
2. Subscribe to the Start With Occupancy YouTube channel to interact with me on weekly live chats and ask questions in real-time Click Here For YT Page
3. Bookmark the Impact Hub website to your browser for continual updates, new resources and LIVE workshops available to you. Click Here For Start With Occupancy website.