Starting Small

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Ajay Kori, Founder of Allay Lamp, a therapy lamp for migraine sufferers, using a patented narrow band of green light, discovered by Harvard neuroscientist, Dr. Rami Burstein. 

Ajay attended Duke University for his undergrad for a major in Applied Science, and attended Harvard University for his MBA. Following college, Ajay has founded numerous startups such as UrbanStems, an online flower delivery service, Novilla Pharmaceuticals, and Allay Lamp. 

While collaborating with Dr. Rami Burstein, they wanted to find the correct light band that could limit stress on the eyes, that result to migraines. This type of bulb was first estimated to $20,000, until they found a contact who worked with light installation for NASA on the space station, who was able to introduce a precious band at an affordable price. From this, the Allay Lamp was born and has been effective nation wide. 

Make sure to check out Allay Lamp at: https://allaylamp.com/

Thank you to this episodes sponsor, Basic Rights. Basic Rights is a clothing brand that was founded in NYC and designed in London, that focuses on style and sustainability. They have partnered with Trees for the Future in 2019 to offset our carbon footprint by planting a tree for every item sold. To date, they have planted over 15,000 trees. Find out more at: https://us.basicrights.com/

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Check out my favorite journal by LEUCHTTURM1917 at: https://www.leuchtturm1917.us/notebook-medium-a5-hardcover-251-numbered-pages-5-3-4-x-8-1-4-in.html

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Kevin Wohlman, Founder of Southern Scholar, superior dress socks crafted for comfort, fit, and durability. Kevin attended Arizona State University, where he studied both accounting and entrepreneurship.

Following college, Kevin worked in the tax world, where he was introduced to the issue of typical dress socks not holding up and sliding down the leg as the day progressed. He realized the void in a comfortable and durable dress sock, which inspired him to start Southern Scholar. In 2014, Kevin launched Southern Scholar with a vision to provide the best dress socks on the market, built to last. 

Selling through DTC, Southern Scholar has diversified their product offerings and can even be purchased in the form of a subscription. 

Make sure to check out Southern Scholar at: https://southernscholar.com/

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Check out my favorite journal by LEUCHTTURM1917 at: https://www.leuchtturm1917.us/notebook-medium-a5-hardcover-251-numbered-pages-5-3-4-x-8-1-4-in.html

Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Wylie Robinson, Founder of Rumpl, a blanket made for everywhere. Wylie attended the University of Colorado at Boulder where he studied Environmental design and was apart of the cycling team. 

While on a surfing trip, Wylie and his Co-Founder's vehicle was unresponsive to start. While camping out, they realized the void in versatility with "indoor" blankets, and how their sleeping bags could withhold the outdoor climate. Taking this into account, Wylie returned home and sewed up their first prototype, which evolved to become Rumpl as it is today. In late 2020, Wylie presented Rumpl to ABC's Shark Tank, where he went on with already raising $3 million plus in funding prior. Listen as we talk about Wylie's upbringing, the development of Rumpl, and the complete Shark Tank experience.

Make sure to check out Rumpl at: https://www.rumpl.com/

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Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Shawn Nelson, Founder of Lovesac, a diverse furniture company, with their parent product... the Sac; a beanbag-like sac, filled with a proprietary blend of recycled foam remnants called Durafoam. 

Growing up in Utah, Shawn was nurtured with a driven mindset, where he diversified in many areas. Shawn attended the University of Utah where he studied both music and Chinese. At 18 years old, Shawn conceptualized the idea of creating a giant sac that served a greater offering than the current average bean bag. After experimenting with a plethora of materials and fillings, Shawn's first prototype grew as a major enjoyment within his friends and beyond. Shawn has reached extensive success with his journey with Lovesac, along with winning $1,000,000 in Richard Branson's 2004 Rebel Billionaire. What started out as an experiment, later turned into Lovesac, a furniture company with over 70 locations, publicly listed on NASDAQ, and features an array of products from the initial Sac to a full Sactional (sectional couch).

Make sure to check out Lovesac at: https://www.lovesac.com/

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Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Greg Shugar, Founder of The Tie Bar, an affordable mens tie company. Working in law, Greg realized the void in affordable ties. This opened up an opportunity for Greg and his wife to start the first mens care brand through DTC that differed from other brands...a uniform price strategy. Each tie was $15 across the board, which allowed for customers to focus more on the design and fit, rather than price diverting them. 

Starting The Tie Bar out of their basement, Greg and his wife eventually grew it to over $19 million in annual revenue. Greg eventually sold the business to a private equity group in 2013. In 2019, Greg acquired Beau Ties Ltd. of Vermont, where he now operates full time as CEO.

Make sure to check out Beau Ties of Vermont at: https://www.beautiesltd.com 

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Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Jimmy Martin, Co-Founder of Brrrn, a cool temp fitness studio in NYC. While pursuing his passion in comedy, Jimmy fulfilled his extra time with personal training. Through conversation, it became clear that excessive seemed to become more effective when in the winter months, due to the unawareness of sweat or fatigue.

Jimmy took this theory to the test with his Co-Founder, Johnny, when they performed a training session in a 38° beer fridge, in Brooklyn. This test inspired the development of Brrrn as it is today. Along with their studio in NYC, they developed a slide board which can be used in both classes and in-home. The Brrrn Board can be purchased on their website, which combines nicely with their at home workout program. 

Make sure to check out Brrrn at: https://thebrrrn.com/home/

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Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Steve Raggiani, Co-Founder of 8it, a food review application highlighting the hottest spots in NYC. Have you ever went to find a review online and can only complaints on things such as the restaurant temperature or attitudes of employees? Steve and his Co-Founder, Joe Scalo, realized this very saturation, and came up with a way to solve it...enter 8it. 

8it is a simplistic review application that is focused on the food alone. Users are to apply 8 words to describe their dish, and submit to the app. Hungry for a certain dish? Open up the app, find the dish, and 8it provides an extensive listing of the top places for you and your desired dish. If you would like access to the app, Steve provided a special access code just for you: STARTING SMALL.

Make sure to check out 8it at: https://www.8it.nyc/

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Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode I am joined by Seth Maxwell, CEO and Founder of the Thirst Project, a youth driven organization to provide water to underprivileged regions. Studying at the American Academy of Dramatic Arts, Seth had an interest in acting, which changed after meeting with a friend.

At 19, he met with a friend who was a photo journalist for Nat Geo, sent to document her findings on raised issues around the globe. She introduced Seth to the reality and seriousness behind the world water crisis, which moved him to push full time into his vision, provide clean water for those in need, through youth led contributions. The Thirst Project has provided clean water to over 400,000 people, with over $10 million acquired in funding.

Make sure to check out the Thirst Project at: https://www.thirstproject.org/

Thank you to this episodes sponsor, American Giant, a premium quality clothing brand. American Giant is quality clothing, made to last, built for and by people. You can get 15% off your first purchase with code STARTINGSMALL at https://www.american-giant.com/

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Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by John Sherwin, Co-Founder of Hydrant, a simple, morning hydration mix, optimized to hydrate you rapidly. John studied Biological Sciences at the University of Oxford, where he experienced the need and importance of hydration, to remain at energy capacity. There was a missing void in current hydration products such as healthy, effective, and flavorful...which led to the creation oh Hydrant. 

With less sugar and more electrolytes than traditional carbohydrate-laden sports drinks, you’ll get a lightly flavored drink by adding Hydrant to your water. Listen as we talk about John's upbringing, years at Oxford, prototyping, and the overall story of Hydrant.

Make sure to check out Hydrant at: https://www.drinkhydrant.com

Thank you to this episodes sponsor, State & Liberty, a performance focused dress clothing brand for men. We all face the issue of purchasing off the shelf dress clothes that seem to fit loose and uncomfortable. State & Liberty noticed this void by creating clothing that fits your active lifestyle, that appears custom tailored to you at the same time. Make sure to check them out for yourself at Stateandliberty.com, where you can find everything from pants, shirts, coats, and even complete suits.

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Thank you for tuning into "Starting Small", a podcast about brand development, entrepreneurship, and innovation in the modern world. In this episode, I am joined by Nate Checketts, CEO and Co-founder of Rhone, a men's performance lifestyle brand. Nate attended Brigham Young University in 2004, studying finance, with an emphasis in entrepreneurship. Prior to Rhone, Nate worked for for and consulted with some of the biggest technology and entertainment properties in the world including Cisco, The National Football League, FanVision, and Sports Radar. 

While working for the National Football League, Nate was introduced to a fabric that seemed to be only used in the women's category of clothing. This realisation led him to fill this void in the men's category, by creating Rhone, the men's active lifestyle brand it is today.

Make sure to check out Rhone at: https://www.rhone.com/

Thank you to this episodes sponsor, SUPER NIGHT. SUPER NIGHT offers affordable LED light strips, which you can place to illuminate behind cabinets, tables, entertainment centers, and more. Their strips are easy and quick to install, assuring easy accessibility for correct placement. They offer a wide range of colors to choose from, so you can satisfy all rooms of your home, from your game room to the bedroom. Make sure to check out SUPER NIGHT at https://supernight.cc/

Follow Starting Small:

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