The ad spend is expected to rise this year despite changes to how political ads run on Twitter, Google and TikTokAhead of the Delhi elections, scheduled for next month (February 8), political parties are moving to spend heavily on social media campaigning and ads.
The ad spend is expected to rise this year despite changes to how political ads run on Twitter, Google and Chinese short-video platform TikTok owned by ByteDance.
Some political parties even pay people for posting tweets on their behalf,” Arora was quoted as saying.
Cyber experts across the world have been asking for a ban on all political ads on social media platforms.
In India, Twitter had committed to taking a more stringent view of political advertisers in India ahead of the Lok Sabha elections in 2019. | To read full story, visit https://startuparound.com/read/1578366007.5163352/Political-Parties-Spend-Heavily-On-Facebook,-TikTok-Ahead-Of-Crucial-Delhi-Polls?ref=audio_experience