Startup Confidential

By Dr. James F. Richardson

Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, ... more

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FAQs about Startup Confidential:

How many episodes does Startup Confidential have?

The podcast currently has 140 episodes available.

Startup Confidential episodes:

May 15, 2022 Episode 70 - Gregory Shepard Interview Part 2
Have you ever wanted a founder who is also an investor to peel back the real challenge of investor alignment? I've been looking for two years for such a person. It's hard to find folks like this who will talk honestly. And Greg Shepard is one of them. Greg is the co-founder and CEO of BOSS Startup Systems, an open-source methodology developed to empower entrepreneurs. Greg has built and sold 12 businesses in BioTech, TransitTech, AdTech, and MarTech, is a recipient of four private equity awards for transactions between $250M to $1B and has appeared in Fortune, Entrepreneur, The New York Observer, The DEAL and Thrive Global.

In part two of our interview, Greg and I discuss the red flags of the 'bad faith investor' or simply an investor deal-hunter who is not the investor at all. Hint: think of all the young kids in Patagonia vests at Expo West.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
14min
May 01, 2022 Episode 69 - Gregory Shepard Interview Part 1
Have you ever wanted a founder who is also an investor to peel back the real challenge of investor alignment? I've been looking for two years for such a person. It's hard to find folks like this who will talk honestly. And Greg Shepard is one of them. Greg is the co-founder and CEO of BOSS Startup Systems, an open-source methodology developed to empower entrepreneurs. Greg has built and sold 12 businesses in BioTech, TransitTech, AdTech, and MarTech, is a recipient of four private equity awards for transactions between $250M to $1B and has appeared in Fortune, Entrepreneur, The New York Observer, The DEAL and Thrive Global.

In part one of our interview, Greg leans into the whole topic of investor/founder alignment, how thin it is, and how to understand how institutional investors think when they approach you with big smiles.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
19min
April 15, 2022 Episode 68 - The Law of Frito-Lay and Why it Matters
Enjoy a clip from the Audible version of Ramping Your Brand on why focus matters so much when scaling a consumer brand AND getting it to grow well into the nine figures. It’s short and sweet. Enjoy!

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC
Premium Growth Solutions.com
Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
7min
April 01, 2022 Episode 67 - The SkinnyPop Trap of Sales-Driven Growth
This episode is based on one of my most popular, recent blog posts. In it, I explain the problem that arises in the nine figures if founders built a well-timed business primarily using sales and trade techniques. Getting to $100M is getting easier and easier on the back of paced distribution and superbly timed product design, in part because inflation means you don’t have to sell to a lot of repeat consumers to generate that kind of money. Learn from Skinnypop’s surprising stall-out.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC Premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
8min
March 15, 2022 Episode 66 - Why Blitzscaling Doesn’t Work for Consumer Brands
The last gasp of the easy-money tech venture era has been heard. There are still investors though who want to isolate the latest thing, overfund it, and blitz scale to glory. In this episode, I explain why most consumer brands have category limits to acceleration and scaling that new technologies do not. Those are cultural limits deep inside our brains and not easily altered. Altering these assumptions literally takes time.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
7min
March 01, 2022 Episode 65 - Artisan Pricing Doesn’t Scale - Watch Out Founders
One of the more common problems lurking at the Fancy Foods show, if you’ve ever been, is sitting at every booth in plain sight. It’s on the sell sheets of various specialty food brands that exhibit there. It is their SRPs. They’re not just premium. They’re artisanal. And they just won’t scale. Pricing 100% above the market share leader in a category is one thing. Pricing 400% above is another thing and won’t scale no matter what you throw at it. It will create a holiday ‘gift’ business though. Learn why in this episode.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
7min
February 15, 2022 Episode 64 - Don’t Let Anyone Pester You Into a Hasty Exit
This is a cautionary episode as the worst of the worst deal hunters and predators are out in force trying to find something to sell before interest rates spike. And those of you with boards may find individuals suddenly advocating for an exit. Don’t be bullied into exiting prematurely due to temporary market forces on Wall Street. Have a listen.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
7min
February 01, 2022 Episode 63 - A Structural Solution for Low-Levels of Funding for Female Businesses
The most practical thing for female founders to do in the face of investor sexism is a) seek money from female-only funds or b) learn how to negotiate a stronger impression to disarm skeptical male investors. But, in this episode, I want to share a structural solution publicly that investment firms could easily employ…if they wanted. Have a listen.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]
Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
8min
January 15, 2022 Episode 62 - The Fascinating and Infuriating Case of Bright Farms
It’s not hard to groan at the crazy sums food/tech crossover companies are able to raise these days. Bright Farms was one of the early mega-fundraisers in the urban/indoor farming trend. In this episode, I explore what I’ve learned from publicly available data points on the surprisingly strong performance of this 11-year old business. It’s still an early-stage company, but, like Vital Farms, before it, it may wind up surprising us all in another ten years.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
9min
January 01, 2022 Episode 61 - Why Your Business Strategist Should Work With Real Consumer Data
In this episode, I explain the history of consumer data in CPG companies and why understanding about your fans is no longer a luxury for early-stage brands intent on scaling rapidly. Yet, most early-stage consumer brands just don’t collect this info after they enter the market. They are throwing away critical intelligence they can use to iterate and optimize all 4Ps of growth. And given that your competitor is probably NOT doing this, it’s the ultimate competitive tool. A must listen as you begin 2022.

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com
Please send feedback on this or other episodes to: [email protected]

Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

Please send feedback on this or other episodes to: [email protected]
...more
17min

FAQs about Startup Confidential:

How many episodes does Startup Confidential have?

The podcast currently has 140 episodes available.

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