Inevitable

Startup Series: Therma


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Today's guest is Manik Suri, CEO and Founder of Therma

The cold chain is a massive part of modern society that doesn't get much attention. It stores a huge amount of goods, allowing us to keep food fresh, medicines effective, and current internet infrastructure. Yes, even data centers are part of the cold chain.

Therma is turning commercial and industrial refrigeration systems into virtual power plants and helping to reduce emissions across three vectors: food waste, energy, and refrigerant gases. Manik took a lean startup approach to Therma with a thesis that he could monitor refrigeration to help companies avoid spoilage. That idea led him to uncover related customer problems such as controlling temperature, optimizing power consumption, and detecting potential equipment failures that could lead to leaks. Collectively these problems add up to nearly 10% of global emissions. As refrigeration and cooling spread across a warming world, this footprint is expected to grow. The story of unchecked cooling is one of the self-reinforcing negative feedback loops where warmer weather requires more cooling, which uses more power and leaks more refrigerant, causing warmer weather… on repeat.

In this episode, Cody Simms chatted with Manik to hear the details of our collective refrigeration and cold chain problem, how his solution at Therma came to be, and what's next for this side of the cooling world. 

In this episode, we cover: 

  • [2:19] An overview of the cold chain
  • [5:10] Regulations and rules from a temperature management standpoint
  • [8:09] Major sources of waste and inefficiency in the cooling sector and cold chain
  • [10:02] Role of refrigerant leaks during a machine's lifespan and end-of-life
  • [14:49] An overview of the cold chain emissions footprint
  • [18:07] Origins of Therma and the company's solution
  • [23:12] Manik's journey and how he landed in refrigeration
  • [27:36] Therma's hardware, software, and analytical platform
  • [31:00] The company's subscription model and how it came to be during the pandemic
  • [33:16] How Therma predicts manufacturing timeframes and balances risk
  • [35:06] The company's early adopters at a national level and plans to scale
  • [38:13] Job opportunities

Get connected:
Cody Simms Twitter / LinkedIn
Manik Suri Twitter / LinkedIn
Therma Twitter / LinkedIn
MCJ Podcast / Collective

*You can also reach us via email at [email protected], where we encourage you to share your feedback on episodes and suggestions for future topics or guests.

Episode recorded on November 21, 2022. 

Enjoyed this episode? Please leave us a review! Share feedback or suggest future topics and guests at [email protected].

Connect with MCJ:

  • Cody Simms on LinkedIn
  • Visit mcj.vc
  • Subscribe to the MCJ Newsletter

*Editing and post-production work for this episode was provided by The Podcast Consultant

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