Startups and Downs Podcast

Creative marketing ideas are few and far between. We mean unless you want to read up on articles telling you to ‘create content’ and ‘write an e-book.’ YAWN.

‘We know all of this stuff – we want REAL creative marketing ideas!’

You asked we listened.

Small business owners like you don’t have wads of cash to splash about willy-nilly. And you certainly don’t have time to waste on marketing ideas that don’t work.

As well as having a clear digital marketing strategy, it’s important to consider introducing new and creative marketing ideas into your business.

We know that happy staff = happy customers = happy business, but it’s easier said than done to keep our top employees engaged (especially in the start-up world!)

In today’s episode we talk about cultivating culture and spoiler alert, it’s more than just some snazzy office perks like a free lunch and a coupla bean bags!

You’ll learn 3 key tips for cultivating great culture whether you’re part of an in-house team or a virtual one.

So you’re a master at what you do, your products are basically woven with magic and that whole shipping or on-boarding process? Yeah, you’ve got it down pat. But in today’s modern world, best practices and getting what you asked for aren’t enough on their own. Today we’re talking about how you can up the ante and enhance your customer’s experience by surprising and delighting. Basically how to transform your customer’s perception of engaging with your brand from dishevelled pony to full-blown unicorn rainbow extravaganzas with extra sprinkles and waterfalls of glitter.

So you’re a master at what you do, your products are basically woven with magic and that whole shipping or on-boarding process? Yeah, you’ve got it down pat. But in today’s modern world, best practices and getting what you asked for aren’t enough on their own. Today we’re talking about how you can up the ante and enhance your customer’s experience by surprising and delighting. Basically how to transform your customer’s perception of engaging with your brand from dishevelled pony to full-blown unicorn rainbow extravaganzas with extra sprinkles and waterfalls of glitter.

According to The Beatles, money can’t buy you love. Although, it can buy you a bunch of other cool stuff. A trip to the aquarium, a really cool hat and even a map of the world. But what if you could leverage your skills and expertise to swap what you know and do - for what you want and need in you business and in your life?

In this episode of Startups and Downs we’re talking service-swapping, co-opping, community, collaboration and creative ways to get what you want without handing over a single penny

Start-ups more often than not look like one person at home with a laptop working really bloody hard. Living the dream of wearing your PJs to work - is real but at what cost? The fact you can technically do ‘anything’ can prove to be a motivational nightmare with no boundaries and the loneliness of working in isolation is often underestimated. We want to share with you our experiences of working from home to help you whether you are considering working from home, or already are and just need a little help - we have your back.

Work and life. We’ve gotta have both. But how do you best differentiate the two for more productivity and more fun times? This episode we bring you 6 tips on mastering your work-life balance for you to start using today!

How to get more sleep and how it can help your business and creativity. We share our tried and tested tips to get more rest and what can go wrong if you neglect your bedtime habits.

Say G'day to your new biz besties : Monique, Grace and Danielle are our names and we are three 20-something, creative, entrepreneurial unicorns from Australia. Join us as we chat all things business as creatives and navigate through the world of startups. Pour a glass of your favourite bevvy and get ready for a biz inspo overload.