The Advertising Association’s recent All In Report found that 20% of UK advertising professionals attended fee paying schools versus a national average of just 8%. Given that imbalance, is there still stigma in ad land about being – or even sounding – working class?

Established in 2021, Common People aims to reduce barriers to entry for people from working-class backgrounds, assist with career development and be a space where people can share their career journeys as a source of inspiration.

In this session, Jed Hallam and Sarah Sutton – two of the leading members of the group – talk about why Common People is needed and how it can make marketing better.

Stay Engaged 2021 is hosted in partnership with Quantcast, creators of a new and innovative intelligent audience platform.

Hosted on Acast. See acast.com/privacy for more information.