When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms.<hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have defined, built and communicated purpose to drive real-world change via Facebook platforms. Hosted on Acast. See acast.com/privacy for more information.

When it comes to having a tangible impact on society, many brands place too much emphasis on talk rather than action. In this daily offstage session, Samantha Williams, Facebook’s Global Category Director for Food, looks at household brands that have&nbsp;defined, built&nbsp;and communicated&nbsp;purpose to drive real-world change via Facebook platforms. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

Stay Engaged Session 12: 'Empowering real-world change through purpose-led communication' with Facebook

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> <hr> Hosted on Acast. See <a style='color:grey;' target='_blank' rel='noopener noreferrer' href='https://acast.com/privacy'>acast.com/privacy</a> for more information.

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IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at iabuk.com Hosted on Acast. See acast.com/privacy for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by Chief Strategy Officer, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer">acast.com/privacy</a> for more information.

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Stay Engaged Session 12: 'Empowering real-world change through purpose-led communication' with Facebook

Stay Engaged Session 12: 'Empowering real-world change through purpose-led communication' with Facebook

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