“You are the only thing that can make your work unique,” says celebrated portrait photographer, John Keatley. John should know. He sees this truism every day in his work.

In this Tugboat Institute® podcast, John tackles a tough topic—the importance of being authentic in order to do your best work. According to John, you need to know yourself and incorporate it into what you do. During this talk John shares how he made this breakthrough in his personal and professional life—the mistakes and the lessons learned that are relevant to anyone in any profession.