Occasionally I struggle to work out how best to help an accountant or an accountancy firm connect with the real value that they deliver to their clients, especially their business-owner clients.

In this podcast discussion with Stephen Pell, you'll hear Stephen and I unpack the emotional part of the value equation, drawing on Stephen’s knowledge and expertise in his work with music artists.

Stephen and his team of 15 people serve artists primarily in the UK, expanding into the US. And he does a brilliant job of demonstrating how to set up and run a niche accounting firm. But he also has many insights for all accountants, specifically around the importance of building an emotional connection with clients.

So please join me and Stephen at humanisethenumbers.online or on your favourite podcast platform – Apple, Spotify or others – and see what you make of Stephen’s valuable insights.

When on this episode page, please scroll down for the contact information for Stephen and to find additional resources mentioned in the podcast.