Having a plan for your business to quickly adapt and overcome obstacles such as a pandemic can be challenging but it is essential to do in this coming year in case another one occurs. Steve King, Co-Founder of Emergent Research talks with Liz Elam to discuss the ways the pandemic has caused the industry to think quick and pivot fast, and how that same momentum should be ongoing in the industry. Steve gets to the root as to why every business needs a plan in any situation to ensure they build resilience, and agility back into their businesses.