#173: Steven Izen, founder & CEO of Lokai & ELEMENTS of Balance. When Steven was 19 years old, his beloved grandfather was diagnosed with Alzheimers - an event that brought Steven to his personal low in life. It was during this time that Steven turned his pain into his purpose and launched his first product, the Lokai bracelet. Each Lokai bracelet holds water from Mount Everest and mud from the Dead Sea, the highest and lowest points on earth. These elements serve as a reminder to stay humble and hopeful through life’s inevitable highs and lows.

Lokai has sold over 10 million bracelets globally (hundreds of millions in revenue) and has donated over $9 million to charity as part of its 10% of profits to charity pledge. Steven’s latest venture, ELEMENTS of Balance, is a plant-based drink and supplement brand with clinically-effective levels of adaptogenic herbs that will support a sense of balance in your day-to-day life. 

Topics discussed:

• The scrappy start of Lokai and how it was NOT an overnight success like most people thought
• How to know where to spend - should you be spending on ads or is there a better area to spend for your business?
• Two biggest tips Steven has for fellow entrepreneurs and business owners
• The reality of how Steven was able to get Lokai Bracelets into retail stores
• What entrepreneurs should really focus on when building a brand

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