Jesse Hirsch is editor of Offrange. He has spent years working as a journalist focused on food and agriculture, most recently as managing editor at The Counter. His work has appeared in The New York Times, Wall Street Journal, Guardian, San Francisco Chronicle, Bon Appétit, Eater, and other outlets.

Offrange is a digital publication covering American agriculture, food production, and natural resources. We publish three original stories each week, a monthly podcast, and a weekly newsletter.

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Jesse Hirsch

Offrange

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Timestamps

00:00 Laptop at the cinema

04:15 Sod and cranberry bog

07:15 Offrange and its mission

15:35 Knowing when to rebrand

19:57 The best meal of 2026

21:45 Covering agriculture vs food

27:27 The farming and agriculture audience

33:40 Diversification of writers and contributors

35:45 The evolution of agricultural journalism

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Our intro song, Night Life, is written by Nakisso Peralta and performed by Chillers