Welcome back to Paul Mort Talks Sh*t (Solo).

This episode is about a concept that's been a complete cheat code for me in business:

WHO, not HOW.

Most people sit there asking: "How do I do this?" I ask: "Who can help me?" "Who's already done it?" "Who can open the door?"

But here's the problem…

People have got this twisted. They think "who not how" means skip the work and DM strangers asking for favours.

This week alone I got messages like:

"Can you hook me up with your contact at Neutonic?"

"Can you message James Smith for me?"

"Can you send me your agent / HarperCollins contact?"

From people I don't know. No relationship. No value given. Just take, take, take.

So in this episode I break down how this REALLY works.

What I cover:

➡️ Why asking before giving kills trust (emotional bank account)

➡️ Why introductions put someone's reputation on the line

➡️ The truth: access isn't free — it's earned (effort, energy, sometimes money)

➡️ Why most of my connections came from rooms, events, masterminds… not DMs

➡️ The key relationship question: "What's in it for them?"

The 6 steps I use to build relationships and grow my network properly:

1. Get in the room

2. Introduce yourself like an adult

3. Be memorable (not loud)

4. Do something useful / give value

5. Follow up

6. Water the relationship (don't only show up when you want something)

And I finish with 3 questions you should ask before you request a favour or intro:

1. Have I added value first?

2. If roles were reversed, would it feel fair?

3. Am I asking for access… or trying to skip the work?

If you want bigger opportunities, better connections, and doors opening faster…

Get in the f*cking room.

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