November 22, 2017

Stop chasing products w/ Peter Kang

40 minutes

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In this episode, Matt Mederios interviews Peter Kang, the partner, and co-founder of Barrel. The Barrel agency has been in business in NYC for about 10 years and works on a diverse range of projects, from helping startups get their businesses up and running to implementing large-scale digital solutions for corporate clients.

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Stop chasing products w/ Peter Kang

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00:39:19

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Guests:

Peter Kang is a co-founder of the creative agency called Barrel in NYC. Barrel handles the digital strategy, digital marketing, and analytics for many businesses. They create many sites using WordPress, Shopify, and WooCommerce.

What you will learn from this episode:

Barrel makes the decision between WooCommerce and Shopify based on the requirements of the client. Shopify will be used for many eCommerce sites just selling products. (1:45)

WooCommerce can be difficult to maintain with its add-ons and plugins. (2:26)

Sometimes plugins for WooCommerce will quit working and you need to research why. (2:34)

For most eCommerce, there is value for simplicity and Shopify fits the bill. (4:28)

When a subscription or membership site is needed WordPress, WooCommerce seems to be the better fit for the customer. (4:38)

You need to careful that you aren’t giving away the “secret sauce” of your business when you are offering products. (27:20)

Peter believes the “secret sauce” is in the execution of the project when working with clients so you do not need to be too worried about providing too much information. (28:58)

Advantages and Challenges of having an agency in a large Metro area:

Finding office space and negotiating something that is affordable is a real challenge. (6:39)

It makes it easy to schedule face to face meetings with different clients when you have an established office space. (7:06)

When you run an agency in a large metro are...

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