In this episode, Dmitry talks to Sean Moriarty, Executive Roof Coach. 

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Sponsor of This Episode: Work Ninjas
Expert Back Office For Roofing Companies - https://workninjas.com/
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Today's guest:
Bridget Como
Forensic Building Science: https://www.forensicbuildingscience.com/ 
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Dmitry’s coaching program: https://roofing-school.com
Have a question? Text me: 612-558-4881
Connect with Dmitry: https://dmitrylipinskiy.com/
Contractors I recommend: https://directorii.com
Best Deals on Underlayment: https://BemDirect.com
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Insights:
00:00 Introduction & Studio Setup – 4 Years Later
01:15 Going Sober – The Turning Point
08:30 From Sobriety to Systems & Executive Roof Coach
09:40 Partnerships, Lawsuits & Rebuilding the Business
15:30 Commercial Roofing Reality – Systems vs Workflow
20:20 Million-Dollar Contracts & The Margin Trap
23:00 Payment Disputes, Retainage & GC Conflicts
27:30 Business, Coaching & Building a Foundation
33:00 What Makes a Real Coach?
38:00 CrossFit, Discipline & Personal Standards
39:30 Stuck at $2–3M? Systems vs More Leads
41:00 AI in Roofing – Leverage, Not Replacement
42:00 Marketing Mistakes & Why Agencies Fail
44:30 Money, Lifestyle & Owner Discipline
46:00 When Should an Owner Step Out of Production?
47:00 Customer Experience & Industry Reputation
49:50 Service & Maintenance as the Real Opportunity
52:10 Why Roofers Stay Broke
53:00 Ego vs Ignorance
54:30 Roof Rejuvenation Debate (Roof Max, GoNano)
58:00 Storm Chasers & The Future of Sales
01:00:50 Leadership, Hiring & Owning Your Role
01:02:40 $1M vs $10M Company – Mindset & Investment
01:03:30 Advice for Overwhelmed Entrepreneurs
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