In this episode of All Things/MSP, Justin and Eric explore one of the most critical shifts happening in the managed IT services industry: moving beyond commoditized services and working toward delivering real business outcomes for clients. They discuss the difference between simply fixing IT problems and helping clients grow by offering consultative solutions that address core business challenges. Through personal stories and industry insights, Justin shares how MSPs can identify opportunities for driving growth, such as recognizing trends in service tickets or adopting a more strategic approach with clients. The conversation includes practical tips on transitioning from a fix-it mentality to becoming a trusted partner that influences business success.The episode also features a “From the Group” discussion about the relevance of business cards in today’s digital world, including whether they still hold value for MSPs at trade shows.If you’re an MSP owner or technician looking to elevate your business and better serve your clients, this episode is a must-listen. Learn how to go beyond technical fixes and start offering services that truly impact your clients' bottom line.