February 26, 2025

Stop marketing like it's 2005!

9 minutes

Are you still reaching out to potential clients like it's the early 2000s? Are you adjusting your marketing approach to align with the evolving digital habits of Gen Y and Gen Z? In this episode, I dive into adapting your digital strategy to meet the needs and expectations of today's couples for better conversion rates.

Listen to this new 9-minute episode for insights on modernizing your communication style and turning more inquiries into booked clients.

Episode Summary:

In this episode of the Wedding Business Solutions podcast, I discuss why it's crucial to stop marketing like it's 2005. I've had conversations with people struggling to get couples on the phone, and I explain that Gen Y and Gen Z are more comfortable with digital communication. I share advice on crafting better digital conversations and adapting to clients' preferences using tools like ChatGPT. By personalizing communication and following up more frequently with concise messages, you can improve lead conversion rates. My goal is to help you enhance your marketing tactics, engage better online, and make the most of the leads you already have.

If you have any questions about anything in this, or any of my podcasts, or have a suggestion for a topic or guest, please reach out directly to me at [email protected] or visit my website Podcast.AlanBerg.com

Please be sure to subscribe to this podcast and leave a review (thanks, it really does make a difference). If you want to get notifications of new episodes and upcoming workshops and webinars, you can sign up at www.ConnectWithAlanBerg.com 

View the full transcript on Alan’s site: https://alanberg.com/blog/

Coming to Wedding MBA this year? Join me for a brand new workshop, before the conference starts. Can't make that? Come to Charlotte NC on Dec. 3rd for a Mastermind Day. Visit www.MastermindDay.com for information and tickets on upcoming events.

I'm Alan Berg. Thanks for listening. If you have any questions about this or if you'd like to suggest other topics for "The Wedding Business Solutions Podcast" please let me know. My email is [email protected]. Look forward to seeing you on the next episode. Thanks.

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