This week’s Soul Spark is all about pain point selling, and how we need to stop using pain points as a marketing strategy. I have created pain point selling in the past, and while I felt that those marketing strategies always came from the purest of places in my heart, I recognize now, years into entrepreneurship, that this is not the right way to sell to clients. It is an overly pronounced way of marketing in every industry and my hope is today’s Soul Spark will allow a new way of marketing into your heart.

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