There’s a much more effective way to conquer your vices.

In Harry Potter and the Philosopher’s Stone, there’s a scene where a magical plant called Devil’s Snare captures Harry, Ron, and Hermoine. The vines wrap around their bodies like hungry pythons as they struggle to escape.

“You have to relax,” Hermione tells the other two. “If you don’t, it’ll only kill you faster.”

“Kill us faster?!” shouts Ron, suddenly struggling even more. “Now I can relax!!”

Kudos to J.K. Rowling for this brilliant illustration of a psychological phenomenon called ironic processing, in which deliberate attempts to avoid certain thoughts make those thoughts even more persistent.

You can read the NirAndFar blog post on: Stop Thinking About Your Bad Habits! [Do This Instead.] https://www.nirandfar.com/thinking-about-bad-habits/

Nir & Far, a podcast about business, behaviour and the brain by Nir Eyal. If you enjoy this podcast, please subscribe on iTunes and leave an iTunes review. It will greatly help new listeners discover the show. Please visit my website Nir and Far for other info about my writing, books and teaching: http://www.nirandfar.com/