On this episode of More Than A Title, hosts Jarrett and Chadeo sit down with Islam EldessoukyGlobal Vice President of Creative at Coca-Cola and the visionary mind behind some of the brands most impactful campaigns.

From his early days managing Sprite in the Middle East to now shaping the global creative voice of Coca-Cola, Islam has mastered the art of authentic storytelling that doesnt just sell productsit penetrates culture and becomes part of peoples lives.

We dive into his philosophy on brand storytelling, the balance between creativity and results, and how culture, history, sneakers, hip-hop, and even BBQ fuel his perspective as a global creative leader.

This ones all about the power of story, the hustle behind creativity, and what it takes to move both culture and people at the same time