Broadcasting from Seville, Spain—a city where modern and traditional meet in design—in this episode, Cole chats with three designers from digital production studio, Z1. The conversation flows from empathy in design to the importance of research and user feedback for de-risking projects and building thoughtful products to approaches when your client doesn’t know what they want (or wants everything!). You’ll also hear great tips on fostering a critique mindset, applying Fitts’s law, using constraints to prioritize, and being adaptive to new technologies.