How can you get people’s attention on what you want to share and drive the action you seek? Carefully consider your audience. In this episode, Cole dives deep on audience, discussing ways to identify who they are and prioritize their needs, strategies for approaching the challenging but common case of the mixed audience, and tips for getting to know an unfamiliar audience. She also addresses listener questions on grad school, gauging data storytelling success, and innovation in data visualization.

LINKS:

Book: storytelling with data: Let’s Practice!

Exercises: community.storytellingwithdata.com/exercises

Worksheet: the Big Idea worksheet

Webinars: storytellingwithdata.com/webinars

Conversation: contemplating grad school

Conversation: efficacy of data storytelling

Challenge: xenographics

Challenge: critique then (re)create

Virtual event (12/14): member makeovers

Go premium! premium community membership