How do you ensure your data visuals are consistently effective—and on brand? In this episode, SWD data storyteller, Simon Rowe chats with Maxine Graze, Senior Data Visualization Engineer at King, about the process of building data visualization style guides. They explore why “structure liberates,” how to balance aesthetics with usability, and why stakeholder feedback is critical. Whether you're designing for dashboards or decks, you'll walk away with ideas on how to bring clarity and consistency to your data storytelling.

Related Links:

• datavizstyleguide.com – Explore open-source data visualization guidelines

• Better Data Visualizations by Jonathan Schwabish – The book that sparked Maxine’s journey

• Storytelling with Data Resources – Tools, tips, and templates from the SWD team