Jeff is the CEO of Decisive Dividend Corporation, an acquisition-oriented company that owns 11 manufacturing businesses across Canada and the UK. Decisive Dividend employs a “Buy, Build and Hold” business model with the purpose of being the sought-out choice for exiting, legacy minded business owners. Jeff oversees the head-office team of operational, M&A and financial personnel as well as the leaders of its 11 operating subsidiaries that operate as standalone businesses under Decisive Dividend’s decentralized model.

Decisive Dividend was recognized as a Top 50 TSX Venture Exchange Company in 2023 and 2024, where it placed first in the Diversified Industries sector. Prior to joining Decisive Dividend in June 2021, Jeff was Co-CEO & CFO of TerraPro Inc., an Alberta based, Canadian energy services business. During his tenure, TerraPro was recognized as one of Canada’s Fastest Growing Companies from 2013 through 2016 and one of Canada’s Best Managed Companies from 2013 through 2019. Jeff began his career as an investment banker with Merrill Lynch Canada Inc. from 2006 – 2013 after completing his legal articles at Davies Ward Phillips & Vineberg LLP and being called to the bar in Ontario in 2006. Jeff completed his LL.B. / MBA from the University of Alberta in 2005 and has a B.Com from the University of Alberta. Jeff is married to his high school sweetheart and, together, they have three kids who they spend their time chasing through arenas and ball diamonds across Western Canada.