Is your startup’s PR strategy just a vanity exercise? Most founders make the mistake of announcing fundraising rounds like it’s a badge of honor, hoping for instant traction and credibility. But here's the truth: if you're chasing headlines without a strategy, you're wasting money.

In this episode, Yaniv Bernstein and Jessy Wu, founder of Encour, dive deep into the art of strategic communications and why most startups approach PR all wrong. Jessie shares her journey from VC to PR mastermind, revealing why effective PR starts with a business objective not just getting featured in big-name publications.

In this episode, you will:

• Learn why most fundraising announcements fall flat and fail to deliver ROI.
• Understand the difference between vanity PR and strategic communications.
• Discover Jessy's proven framework for building authority and influence.
• Find out why PR campaigns should never be confined to a single channel.
• Learn how to turn a fundraising announcement into a strategic, multi-channel campaign.
• Understand why attribution is so difficult in PR and how to work around it.
• Explore the importance of aligning your PR efforts with clear business objectives.

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Learn more about Chris and Yaniv

Work 1:1 with Chris: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠http://chrissaad.com/advisory/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Chris on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/chrissaad/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Follow Yaniv on Linkedin: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.linkedin.com/in/ybernstein/⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Credits

Editor: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Justin McArthur⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠

Content Strategist: Carolina Franco https://www.linkedin.com/in/francocarolina/

Intro Voice: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Jeremiah Owyang⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠