Before I introduce you to our special guest expert today, I want to take a moment to share some context I think will tee up today's topic — and why we wanted to have this conversation.

Right now, 70% of business leaders rank "showing care" as a top priority — but many of them struggle with how to express "care" effectively.

If you're looking for strategies to make your agency an easy yes for your right-fit prospects — or how to get onto their radar in the first place — crafting a plan to build strategic engagement should be a key part of your mix.

That's why we're excited to have Jamie Shibley, CEO of The Expressory, back for this encore interview. We unpack the research findings, explore key insights — and most importantly map out some action steps you can take and apply right away.

I also invited Hannah Roth, our Director of Strategy and resident mad scientist here at Predictive, to join in the conversation. Hannah works in the trenches every day alongside our clients, helping them sell more of what they do.

If you take and apply the insights Jamie shares with us, you will absolutely help your right-fit prospects feel the care you want them to feel, deepen relationships — and sell more of what you do in the process.

What you will learn in this episode:

• Why only 34% of companies craft a documented engagement strategy — and how you can easily outshine the competition
• The key elements of a successful engagement strategy
• How to implement a documented engagement strategy
• Steps to shift from a transactional mindset to a relational one
• The synergy between personal storytelling and intentional gifting
• Real-world examples of how businesses use strategic engagement to fuel growth

Resources:

• Website: https://www.theexpressory.com/
• LinkedIn: https://www.linkedin.com/in/jamie-shibley-76a3402/