IUPUI Chief Enrollment Officer Dr. Boyd Bradshaw joins EAB’s Owen Crean to talk about the importance of strategic enrollment management and the challenges of getting everyone on the same page within a distributed leadership structure. Dr. Bradshaw outlines the structure of a modern enrollment management program and talks about how to break down silos that can hamper recruiting efforts. Finally, he and Owen share tips for engaging campus stakeholders to fix data inconsistencies, set realistic goals, and apply a consistent framework that guides all recruiting efforts.