John Francis, director of Agrista, an agricultural consultancy, discusses benchmarking, understanding optimum stocking rates, maximising pasture utilisation, feed efficiency and much more. 

• Maximise pasture use and adjust stocking rates seasonally to boost profitability.
• Measure to manage.
• Profit varies by livestock system, so choose one that suits your resources.
• Benchmarking offers insights but avoid relying solely on past data.
• Stay flexible and adaptable to respond to market shifts effectively.

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