This episode of Sell With Authority is one I have been eagerly anticipating! I'm excited to reintroduce you to our special guest expert — because this conversation has been about 6-months in the making.

When Marcel Petitpas, the Co-Founder and CEO of Parakeeto, joined us for Episode 95, the insights he shared were just the tip of the iceberg. That's why I immediately extended the invitation for an encore.

Marcel has an unparalleled understanding of agency profitability and the essential metrics we need to focus on as agency owners to ensure not just growth — but profitable growth.

Today, Marcel and I pick up right where we left off, delving deeper into the nuances of agency profitability. But that's not all. Thanks to the timing of this encore, we have a unique opportunity to gain some exclusive insights.

Marcel has been on the move, traveling the country, sharing his wisdom on countless stages, and fielding questions from eager agency owners like you. So, during this encore, we take a peek behind the curtain.

I'm beyond excited about this encore with Marcel — because when you sell more of what you do at a higher fee — that's awesome — but it's only awesome if you're also more profitable.

A big dose of gratitude to our presenting sponsor for the podcast, Conduit Digital. By using their expertise in streamlining, upgrading & scaling your clients…they promise to reduce your risk so you can become the best digital agency in your market in 30-days. You can find Conduit and all their helpful insights and smarts here.

What you will learn in this episode:

• Why finance, operations, and sales alone won't solve profitability problems
• Common misconceptions about where profitability problems stem from
• How to dig deeper — beyond surface-level and address the underlying problems
• Strategies for renegotiating resulting in better profitability
• Marcel's key takeaways from conversations with agency owners and their teams at the most recent events where he was a guest speaker
• How to get Marcel's free Agency Profitability Toolkit with everything you need to start measuring the basics in your business

Resources:

• Website: https://parakeeto.com
• LinkedIn: https://www.linkedin.com/in/marcel-petitpas-20059588/
• Facebook: https://www.facebook.com/agencyprofitability
• Twitter: https://twitter.com/Parakeeto
• Agency Profit Toolkit
• SWA Episode 95: Strategic Planning for Growth & Profit, with Marcel Petitpas

Additional Resources:

• Website: www.predictiveroi.com
• Visit our newly expanded Resource Library
• Join us in our free How to Fill Your Sales Pipeline Facebook Group