Today’s episode is the second part of a podcast series on strategic storytelling for brands. I want to introduce to you the concept of a brand core story – the fundament for campaigns, copywriting, or further storytelling formats.

We cover the Golden Circle by Simon Sinek, the theory of interpassivity by Robert Pfaller, buyer personas and more tools and examples on how to create a long-lasting sustainable brand core story.

Learn more about brand building and find the sweetspot of your brand story on: https://sweetspot-studio.com/

Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. High-quality beans and a gentle, individual roasting makes Rösternest coffee a real taste experience.