Today’s episode is the third part of a podcast series on strategic storytelling for brands. I talk about the importance of defining your target audiences, using more than just socio-demographic data, but understanding the needs and desires of your customers to create better content and tell more relevant stories.

Learn more about brand building and find the sweetspot of your brand story on: https://sweetspot-studio.com/

Today’s creative coffee break is presented by Rösternest (german for “roaster’s nest”). The family-owned coffee roastery offers a variety of carefully hand-roasted specialty blends. High-quality beans and a gentle, individual roasting makes Rösternest coffee a real taste experience.