Strategy Talks: Content Strategy for Small Teams

In 2023 we learned to use new AI tools. I bet you've dabbled with ChatGPT, Midjourney, Google Bard and more, and just about any tool you were using before 2023, is now AI-driven through AI integration.

It's time to take AI usage to the next level: it's time to use AI strategically.

I invited my friend Leslie Lee Fook to join me on Strategy Talks. I met Leslie in Suriname last year where we both spoke at Social Media Conference Suriname. To say he's knowledgeable about AI is an understatement. You are in for a treat, do NOT miss this episode as we dive into AI!

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Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

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Leslie Lee Fook is a name of legend in the business world. His revolutionary digital transformation strategies and expert knowledge are unrivaled, making him one of the most sought-after figures on Caribbean shores. 

His career spans over twenty years with experience in Analytics, Robotic Process Automation, and Artificial Intelligence. Typically serving enterprise and government customers, he aspires to create a globally competitive region using data that positively impacts every Caribbean life! He was also named as an honorary speaker at The CTU’s Prime Minister’s Summit which amassed over 100 leaders from across the region.

Leslie believes that we all someday will become data citizens. He hopes to tap into the deeply creative nature of our Caribbean people so we can foster development

in a community that’s highly sought after for its talent and expertise, transforming us into the "India for Analytics."

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Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

Kicking off season 3 of Strategy Talks is Krista Neher. She's bringing her insights into digital trends, sharing what's hot and what's not! Krista will talk about what you need to know, learn, and implement to succeed online in 2024.

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Are you grappling with your marketing strategies? Seeking to outperform your competition? 

You're in the right place. You'll gain access to a wealth of knowledge from leading experts, seasoned with practical, actionable advice to propel your business forward. In every 30-minute episode, we unpack the latest trends, decode the complexities of online marketing, and reveal secrets to successful branding. 

My guests aren’t just thought leaders; they’re trailblazers who have walked the path and are eager to guide you through it. Whether you’re fine-tuning your social media presence, brainstorming content ideas, or rethinking your entire business strategy, Strategy Talks is your go-to resource for staying ahead in the fast-paced marketing world. 

Sharpen your pencils, charge your device of choice, ignite your passion, and join us on this journey of growth and discovery. Tune in to Strategy Talks – where your marketing journey evolves, and your strategies transcend.

Let's do this!

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Krista is a 6-time bestselling author, international speaker, award-winning entrepreneur, global thought-leader, and the CEO of Boot Camp Digital. With 20 years of digital marketing experience, Krista is a digital marketing pioneer – executing digital strategies before “digital marketing” was even a recognized term. She has worked with companies like Meta, Nike, Procter & Gamble, GE, Macy’s, Google, and the United States Senate and has been featured as an expert in the New York Times, Forbes, Newsweek, CNN, Wall Street Journal, NBC, CBS, Entrepreneur, and the Associated Press. Krista is passionate about digital marketing and created one of the first accredited certification programs in the world.

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Strategy Talks is a podcast by Dorien Morin-van Dam, founder of More In Media, LLC.

Social media tools that we love, recommend, and use to produce this show:

• Socialinsider
• AgoraPulse
• StreamYard
• Descript

Last show of the year!

We are wrapping up Season 2 of Strategy Talks with not 1, not 2, but 3 guests. Join Dorien, Lisa, Kristen and Sara as they take a look back at 2023 and all it gave us. Then they will look ahead to what is to come in 2024! Tools, platforms, features, and of course, strategy ➡ Nothing will be left unspoken!

✨ If you are a marketer, business owner, or entrepreneur, don't miss it! ✨

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Connect with our guests on LInkedIn!

Lisa Danforth

Kristen Daukas

Sara Munro     

Passion is what drives us: Passion drives us to work and to play. Passion drives us to give and to take action. But... how can you promote what you love doing without a marketing budget? Can you do it? Listen in as Dorien welcomes this week's guest Lisa Kalner Williams to talk about how she's promoting her passion project on a shoesting budget!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Lisa Kalner Williams is the founder of DEIB Outdoors and the host of the DEIB Outdoors Champion Chat podcast. In 2022, she left a toxic work environment and found emotional healing on local hiking trails. Inspired to speak of the health benefits of the outdoors in an inclusive way, Lisa created DEIB Outdoors. Through blog posts, podcasts, and an upcoming collaborative event calendar, she uses her platform to shine a light on others who bring diversity and belonging to outdoor recreation.

Busy business owners and marketers...if you feel the stress of delivering last-minute ideas to your clients, OR you've been ignoring your own marketing... this one's for you: Last-minute holiday content and campaign ideas with social strategist Deb Laflamme, from For the Love of Your Biz!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Deb Laflamme is a Social Strategist for business owners who struggle with staying consistent with their online marketing. She teaches them how to curate and create content that will connect more deeply with their dream client!

This week's Strategy Talks guest Mary Fain Brandt is sharing what's HOT on LinkedIn right now. If you are a business owner and looking to grow your LinkedIn Page or grow the audience on your personal profile, this one's for you! Tune in on Tuesday.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing

Mary Fain Brandt, the mastermind behind the 3C Method, is not your average career coach. As the host of LinkedIn Local PHX and the charismatic face of her own live show, "15 Mins of FAIN," she knows how to grab your attention and deliver game-changing insights. And now, she's taken her badassery to the next level as a podcast host!

Mary is on a mission to help people harness the power of LinkedIn to connect, cultivate, and convert opportunities that are right at their fingertips. Why LinkedIn? Well, because that's where all the cool, savvy business professionals hang out these days. It just so happens to be Mary's favorite platform too, one she has not only mastered but also trained thousands of other business professionals to dominate.

But Mary's awesomeness doesn't stop there. She's a firm believer in giving back to her local community, and she does so with both her time and talents on a regular basis. Her dedication to making a positive impact is as inspiring as her career coaching expertise.

When it comes to client successes, Mary has a track record that speaks for itself. From helping clients land job offers within days of working with her to securing their spots on the biggest stages of their careers, she's a force to be reckoned with. And let's not forget the clients who landed new clients before even officially launching their businesses or those who saw their salaries skyrocket by over $50,000 in just four years. Mary's coaching takes confidence and happiness levels from a mere 2 to a solid 8!

For a daily dose of career and LinkedIn wisdom, follow the hashtag #TrainWithFain to get Mary's expert tips right in your newsfeed. If you're ready to take your career to new heights, or finally harness the power of LinkedIn for your business check out her services on her website. Get ready to level up and unleash your true badass potential!

Why is storytelling so important in marketing? What does it take to tell stories? How can we 'pull' stories out of people? This week's guest Ryan Koral is the Founder and Chief Strategy Guide at Tell Studios and works with his team to help forward-thinking businesses share stories that captivate, influence, and sell their audience. They use the power of story to help clients get noticed for the things that make them great. Ryan will be sharing lots of great insights with us, don't miss it!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Ryan Koral's journey, shaped significantly by his own higher education experience, has evolved into a dynamic career as a seasoned documentary filmmaker and entrepreneur with over 18 years in the industry. He brings the transformative power of his experiences to his work, showcasing the critical role of higher education through video and authentic storytelling. His passion for fostering lasting partnerships with clients helps craft narratives that inspire, spotlight legacies, and bolster institutional growth.

As a proud father of three, and with two decades of marriage under his belt, Ryan knows the value of relationships and stories in creating connections. His entrepreneurial spirit extends beyond his primary profession into his popular online membership, weekly podcasts, and masterclass courses - all designed to equip others with the tools to succeed.

In Ryan, you'll find an engaging speaker with a wealth of practical experience, a deep-seated passion for storytelling, and an authentic readiness to inspire with humor and wisdom. But be warned: Dad jokes come as part of the package!

Ryan Koral who has been working in video production for the past 18 years helping businesses tell their story and connect with their ideal clients, Ryan Koral know firsthand the amount of time and energy that goes into coming up with the “perfect” video idea and what it takes to execute it... which is why most businesses cringe when they realize they need a video for their newest campaign, and they’re going to have to go through the video creation process again.

That's why he is creating these resources to help you avoid that headache and maximize your time and energy creating an effective video that makes an impact on your clients and your bottom line!

- Ryan Koral // Tell Studios Founder-dude

Have you always wanted to write a book? No, this episode is not about writing a book, it's about marketing it! FACT: Marketing a book doesn't start when you've finished writing it, but before you even start! This week's guest is Valerie Morris, join us and learn!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Valerie Morris is a digital marketing strategist who believes that you can be successful in marketing AND have balance in life. She understands social media growth tactics and how they fit in with other digital marketing disciplines. Valerie founded Tintero Creative, a digital agency based in Colorado, and the Author Craft program is designed to support authors in launching books successfully. Valerie is active in the digital community in Denver and is a speaker and trainer. She is also the author of the book We're All Ears: How to increase your impact, influence, and success online in a noisy world. When Valerie "shuts off" her devices, this former girl from the burbs can be found learning how to homestead and enjoying some Colorado sunshine on a hike!

What do you get when an engineer enters the marketing industry? Systems and automation. This week's guest Diego Amaarali brings his advice and tips on systems and automation and yes, we'll talk about AI as well!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Diego is a driven, free-spirited individual who has a great affinity and passion for technology and design. He obtained his undergraduate degree in Electrical Engineering at the Anton de Kom University of Suriname and has a postgraduate degree in Business from Massey University in New Zealand. This insatiable appetite for knowledge pushes his personal development and professionalism within his areas of expertise. Sharp criticism, accompanied by his witty helpfulness, encourages those within his sphere of influence to grow with him.

This is evident in his deep familiarity with trending issues such as cryptocurrency and climate change. He has not only curated early discussions and consultations in these fields but also participated in the Hack4Climate hackathon in 2017 and together with his teammates, presented at the UN COP23 conference as a top 5 finalist. He continues to assist in organizations such as Junior Chamber International (JCI), being a core member of The Green Ambassador’s project, and behind the scenes in Suriname-based hackathons and conferences. In 2022, he became an alumni of the Young Leaders of the Americas Initiative (YLAI).

As a Creative Explorer with over 10 years of experience in design, highly engaging photography, and visual storytelling, he is extremely passionate about capturing the human element. In 2020, audio caught his attention and birthed the Confoes Podcast, a personal media project, covering entrepreneurship, creativity, personal finance, and self-development. As an On Deck Fellowship alumni, he engages a wide range of guests and feeds a community of self-motivated creatives to reach their highest potential.

Diego is happy to call Suriname home where, more than likely, he can be found brewing a cup of Japanese Sencha.

Is video more important than sound? This week's guest is Rose Caiazzo. Rose was professionally trained in acting & voice and focused her studies on Communications [Television and Radio]. She's here to share voice tips for those of us who livestream. Of course, these tips will be worth their weight in gold for Podcasters, too! Tune in live if you can!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Rose Caiazzo. a leader in online marketing for over 25 years, she has worked with hundreds of businesses -- helping them get followers on Facebook, Instagram, LinkedIn, and many more. She specializes in serving business owners over 50.

She has been in the biz of social since the world thought it was a fad blowing through. Now, it can be overwhelming! However, you only need the right secrets to succeed. Get your social media pages rockin’ with the Social Media Secrets Club™ -- a new 6-month program I'm launching, right here ~ https://bit.ly/syllabus-smsc

🤍 A fun fact about Rose Caiazzo.

She is also been known as the sassy syndicated radio personality of “Yellowstone Country,” based out of my wild, wonderful home in Jackson Hole, Wyoming. I recently retired from her radio show (but not my stage name -- Jackson Hole Rose®) to take another GIANT risk… jumping headfirst into the world of live-streaming video!

She is doing on-camera hosting and professional voice and she is an emcee at events but loves teaching women the secrets of how to be more comfortable on camera. Even more specifically, she loves live streaming because it is our future! It's important to show the public who you really are in a world where Artificial Intelligence can put doubt in people's minds if you're a real person or not!

PS: If you are a woman, you can also join her special "ladies only" Facebook group here >> https://www.facebook.com/groups/socialmediaandlivestreamingsecrets