Strategy Talks: Content Strategy for Small Teams

If you think your current marketing strategy might be... lacking, you might be right! In this week's episode, we dive into marketing strategies with Niki Hutchison. She'll be showing us how to turn on 'detective mode' and learn what's working, what's not, and how to pivot!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Niki Hutchison helps entrepreneurial women grow engaged audiences so that they go from feeling overwhelmed and overlooked, to confident and fully booked.

Following a career spent mainly as a Brand Strategist within advertising agencies, Niki Hutchison started her first business in 2012, followed by this business in 2017 because she is absolutely passionate about teaching women how to accelerate their business growth.

Niki Hutchison has been developing strategies to grow businesses for over twenty years, including ten years as an entrepreneur. She has worked across multiple industries and has built two of her own businesses, in very different industries, so it’s safe to say that there are not too many business scenarios she hasn’t experienced!

Niki Hutchison focuses on teaching women the jargon-free, tried and tested, organic marketing methods that she has used (and continues to use), to achieve big results both within her own business and for her clients. Over the past 20 years, she has worked with hundreds of women-led small businesses and corporate clients, supporting them to grow and communicate with their audiences enabling them to deliver impactful marketing campaigns that drive results.

Niki Hutchison has also built and continues to grow a thriving online community on Facebook and Instagram where she share tips, deliver training, interview guest experts on key business & marketing topics, and provide a platform to support other women-led businesses.

Niki Hutchison is regularly invited to deliver workshops and training within educational settings and in other business communities, as well as hosting her own. A new episode of her latest podcast, The Audience Growth Podcast, is released every Friday at 7 am.

Niki Hutchison was listed in Digital Women’s 50 Digital Women To Watch in 2022, has been shortlisted for Digital Women’s Digital Agency Owner and Digital Educator 2023, and wrote three award-winning papers for the Marketing Society Scotland’s STAR Awards 2022.

Customers. They are the heart of your business, right?

Do you know how your customers feel about you and your business? Do you have a finger on the pulse of your customer's experience? This week's guest Mallie Hart will spill the beans on why it is time, and how to take your customer experience to the next level!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Mallie Hart is a long-time digital marketer, with a background in web design, graphic design, and social media marketing. She is a tell-it-like-it-is kind of gal. While she has a generally positive nature, it's coated in a snarky candy shell. She believes common sense remains the most underrated soft skill amongst digital marketers.

How do you get more views on your videos? How can you be seen by more people? How...do you increase your online visibility? In this week's episode, we meet Elisabeth Griffioen from the Netherlands, a YouTuber and video marketing expert, who shares ways we can increase our own online visibility by 10x. Tune in!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Elisabeth Griffioen: Video marketing expert, script guru, and YouTuber. Ex-tv-director who took her tv-experience into making video content with high involvement.

Elisabeth is a video marketing expert - a video maker, script guru, and YouTuber in one. She is already very well known amongst entrepreneurs in The Netherlands and has started translating her extensive work into English, with a book (The Little Black Book of Video Marketing, with 7 proven effective video scripts) available on Amazon and her English YouTube channel.

Elisabeth is a former tv-director who took her experience into making video content for marketing. This ensures the high involvement of viewers and great reactions and ROI on videos. Elisabeth is also a 24/7 single mother to a son, for whom she gave up the traveling around the world she did for her television work to be close to him when needed. Because of her own video marketing, she is so well-known that she can decide where, when and with whom she works. She is a trainer and coach and occasionally shoots videos for and with entrepreneurs.

She specializes in helping entrepreneurs make videos that get great ratings; lots of views and helps them create a community of involved viewers.

Think you know everything about promoting your podcast? Ha! Think again! This week's guest Sarah Scott is bringing it all! The best tips, podcast strategy, repurposing ideas, and more. Whether you are in the midst of a podcast launch, or you've been podcasting for a while, this episode will inspire you to make small changes that can have a big impact!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Sarah Scott is the founder of Elite Media Strategies, a full-service podcast management service that focuses on helping women business owners elevate their businesses through podcasting.

Credentials or credibility, which one? Knowledge and skills, when is enough, enough? In this episode, we explore how certifications can help you move forward in your career and how to pick a program that is right for you. This week's guest is Jennifer Radke, CEO of the National Institute of Social Media! 

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Jennifer Radke is an international speaker, author, and strategic business leader with over 15 years of experience in sales and business leadership. The real-world solutions she brings to the business stem from her experience coaching, developing, and training employees and have made her a highly sought-after speaker and trainer for businesses of all sizes. Before purchasing the National Institute for Social Media (NISM) in 2016, “the social CEO” was the owner and chief strategist at Socially Inspired, a social media training and consulting company that is still serving small and medium-sized businesses today. She has previously served on the board for Women Entrepreneurs of Minnesota (WeMN) and currently volunteers her time speaking about the professional uses of social media for those in job transition. She also keeps her social media skills fresh by acting as the Social Media Strategist for the Feed My Starving Children South Metro MobilePack in her hometown in southern Minnesota.

Jennifer has an MS in Organizational Leadership in addition to being a NISM-certified Social Media Strategist (SMS) and instructor.

She is also currently an Associate Professor at St. Mary’s University of Minnesota teaching Ethics in Social Media and the author of Stories from the Social Side: Advice from Marketing Professionals to Marketing Professionals.

As you know, social media is a fast-changing landscape. What works today, might not work tomorrow. Dorien has a candid conversation about everything paid media with ad expert Kristian Downer of Dow Social. They tackle just about all platforms and dive into best practices, what to pay attention to, and how to squeeze the most out of your marketing budget.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Kristian Downer is a strategic marketer with a decade of experience integrating social media into the marketing strategy of businesses large and small. 

He is passionate about the value of paid social to give businesses large and small the ability to influence the right people and drive profitability.

How much do you know about agile methodology? Did you know agile principles can be applied not just in software development, but also in HR, Sales... and yes, marketing! Agilist Mike Lyons will spill the beans and give us 3 big agile mistakes to avoid. Join us.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Mike Lyons helps teams reduce lead time, increase productivity and recover their sense of humanity by teaching them lean-agile ways of working, in the flow of work.

What's happening with organic social media and community and why should you care? Pay attention to this episode of Strategy Talks as Dorien dives into organic social media, her own expertise, with Jeremy Linaburg. This conversation is fun, furious, and fast and brings you a new look at all things organic and community! Don't miss it.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Jeremy Linaburg is a social media and community-building nerd. After his undergrad, he loved marketing so much that he got his master’s in marketing from the College of William & Mary. As the owner of Wholesome Media, he works with clients worldwide on organic social media strategy and community management. His clients have included Andrew and Pete from #TeamAtomic and International keynote speaker Andrew Davis. The communities he has helped manage are the #ChatAboutBrand Twitter Chat, the #AfricaTweetChat Twitter Chat, and the Social Media Pulse Community group.

Do you create content for yourself or as a marketer, for your clients? The ABT system will revolutionize how you structure your content. Using the ABT system developed by Park Howell you will be able to tell your story in a way that is irresistible! Listen in!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Park Howell is known as The World’s Most Industrious Storyteller helping leaders of purpose-driven brands grow by as much as 600 percent. His 35 years in brand creation includes 20 years running his own ad agency Park&Co. He was named Advertising Person of the Year in 2010 by the American Advertising Federation of Metro Phoenix. The following year, his agency was recognized among the Top 10 Impact Companies in Arizona by the Phoenix Chamber of Commerce.

Park is the founder of the Business of Story, a proven platform based on his 10-step Story Cycle System™ to clarify your story, amplify your impact, and simplify your life. His popular weekly Business of Story podcast is ranked among the top 10 percent of the most downloaded podcasts in the world.

His book, Brand Bewitchery: How to Wield the Story Cycle System™ to Craft Spellbinding Stories for Your Brand, helps readers clarify their brand story and teaches how to tell it through three proven narrative frameworks to captivate audiences and convert customers. His new book The Narrative Gym for Business is a short 75-page guide on how to use the ABT (And, But, Therefore) foundational narrative framework to make all of your business communications compelling.

Park consults, teaches, coaches, and speaks internationally. He has guided hundreds of brands and grown thousands of leaders and their people in such organizations as Dell, The Home Depot, Hilton, Cummins, Walgreens, Banner Health, and the United States Air Force.

He is a graduate of Washington State University and combines his degrees in communications and music composition and theory to help leaders excel through the stories they tell.

You know you need data. You know you need to use data.

But how do you know which numbers are most important and how can you use that data to adjust your current strategy and tactics? On this episode, Dorien and Rachel Geek Out on Marketing Data! Don't miss it.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Rachel Chapman is a Marketing Consultant, specializing in making marketing departments more effective, efficient, and adaptable. She does this by helping companies be more Agile, optimizing organizational design, and developing measurement frameworks. If you want a marketer who is now a consultant, rather than a consultant who knows a bit about marketing, that's me.

As an ICAgile Accredited Instructor in Agility in Marketing, she has worked with many Marketing and Comms teams to help them become more agile in their ways of working. My recent clients include 2 large UK banks, one global 'Big 4' consultancy company, one national lottery provider, and many smaller companies and agencies.

The Agility in Marketing online training course I run takes marketers through the theory and practice of agile marketing, with expert tuition, interactive group activities, and real-world case studies. Students come away as ICAgile Certified Professionals.

Prior to her current work, she was a strategic marketing leader for over 20 years, delivering marketing communications for every type of customer from consumers to SMEs to Large Corporates. Her experience includes insight-led marketing planning, setting up measurement frameworks, developing and delivering the very successful 'Bank of Antandec' advertising strategy, managing agency relationships and large budgets, and demonstrating the value of marketing as a profit generator, not a cost center.

She also makes short films to help conservation charities and writes a blog, with the aim of inspiring people to think about the future, care more about the world around them, and make changes, no matter how small, to their lives to sustain this world and everything in it.