Strategy Talks: Content Strategy for Small Teams

You have invested in paid media and even have an ad strategy. You want the most value for the money. But you think your ads aren't performing as well as they could, or should. Learning about the 4 pillars to optimize ad performance is a great way to adjust your strategy and start getting results for your ad campaigns. Make sure to tune in as Dorien's guest Azriel takes you through these 4 pillars.

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Azriel Ratz the king of FB ads, has been managing Fb ads campaigns for over a decade. With expertise in fashion E com, Azriel has generated well over $100 million in revenue for clients, taught thousands of students, and speaks internationally on the topic of FB ads.

What does the future of social hold? Let's discuss it with Jack Appleby of Future Social. Jack teaches marketers to build best-in-class social media strategies by breaking down the latest social news into actionable lessons. Let's learn together!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

After 10 years working social for brands like Microsoft, Beats By Dre, Morning Brew, Twitch, and more, Jack Appleby started Future Social, a newsletter teaching marketers to build best-in-class social media strategies. Each week, he breaks down the latest social news into actionable lessons, like how to use whatever new Twitter feature Elon launched, or getting ChatGPT to do your brainstorming, or when your brand should go totally dark on social.

Jack also recently started offering free career coaching for young marketers via his LinkedIn. Each day, he’s meeting with one pro in the first five years of their career to talk about whatever they might need. The first 3 months of the program each booked in less than 3 minutes, with April going in just 39 seconds.

Join Dorien and George as they enter the world of live shopping. What should you know? What are the possibilities? What can live shopping do for your brand in 2023 and beyond? Learn more about live shopping from your own website!

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories, and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts, and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

George Conti has 2+ years of experience in live shopping for Reactive ranging from evangelist to architect. Before moving to Reactive I had 20+ years of experience architecting IT on-premise and cloud-based solutions.

Confused about the Metaverse? Want to know more about AI, NFTs and Web3? Dorien and Aragorn aka Mr. Metaverse talk about... the Metaverse, of course! Learn what's happening right now in the world of tech and what you need to know to be ready for what's coming! 

Welcome to Strategy Talks, where we're all about helping you take your business or organization to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Aragorn Meulendijks, Explorer and early adopter passionate about Technology, Psychology, and the Humanities. Aragorn spends his time dreaming and talking about Blockchain, AI, XR, Transhumanism, and the Metaverse and how they will change civilization as we know it.

A LinkedIn Alumni with over a decade and a half in tech sales & marketing, and a former public speaking coach, once known as the Social Selling Doctor, Aragorn has an extensive career and has already lived many lives. All of it seems to have prepared him for this moment as we are entering a new Age, a virtual age, the age of the Metaverse.

Are you ready... to scale up? Are you a business owner, marketer, or someone who is ready to g-r-o-w? This week's guest is Troy Sandidge, an award-winning growth strategist. Troy helps brands grow fast and scale faster, and in this show, he will provide insights as to how you can scale, too!

Welcome to Strategy Talks, where we're all about helping you take your business to the next level! Are you feeling stuck or bored with your current strategy? Well, hold on tight because we're here to kick-start your social media game and inject some excitement back into your business!

In each episode, we bring you 25 minutes of pure strategy gold! Our guests are experts in their fields and they're ready to share their ideas, stories and examples with you. Get ready to learn some easy-to-implement social media strategies, business concepts and content ideas that actually work.

Whether you're a marketer or a small business owner, Strategy Talks is the podcast you need to help grow your business or organization. So, what are you waiting for? Tune in now and let's get strategizing!

Troy Sandidge is an award-winning growth strategist whose strategies have generated over $175 Million in client revenue and launched over 35 brands worldwide. He works with growth-hungry brands ready to make the investment to catapult their growth, authority and sales by creating custom strategies, systems, and solutions to increase sustainable profitability and scalable revenue.

In short, Troy helps brands grow fast and scale faster!

Troy is the founder of Strategy Hackers, author of Strategize Up, and host of the iDigress Podcast, a top 0.5% global marketing podcast part of the HubSpot Podcast Network. He is also the COO at No Middle, a keynote speaker and emcee.

Troy is known as the Strategy Hacker® for my proficiency in infusing psychology, sociology, cultural anthropology, business ethnography, and behavior science with growth marketing, demand gen, go to market, sales enablement, brand positioning, content marketing, and community development strategies.

What is mind mapping and how can it help you move forward in your business? How can you mindmap your goals, and what tool(s) do you need? In today's episode of Strategy Talks, we meet Carol Clegg, who will shed a spotlight on mind mapping to get things done!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20-minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

A little bit more about the gal behind the scenes!

Carol Clegg, born and raised in one of the most beautiful cities of the world - Cape Town, South Africa - her family decided to explore new horizons and in 1993 we took the long road to the United States via the Caribbean.

She homeschooled her kids for many years, and after they graduated she was ready to start her own business.

She has always been passionate about sharing what people do, she discovered that as a virtual assistant, she could help small business owners get the word out with social media marketing. Classic Exec Marketing was created in 2009.

After a mastermind, women's retreat in Portugal in 2018 her creative juices were bubbling. It was time to add more services to her business and for the past 4 years, she has been offering coaching to women starting or growing their solopreneur businesses.

What is SEO exactly? How does content marketing help your SEO? What should you, and what should you NOT do to improve your SEO? In this episode, I interview SEO expert Rachel Lindteigen. Come, and learn!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20-minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Rachel Lindteigen is a marketing expert with more than 20 years of experience. She’s focused on SEO & Content for the past decade, working with some of the biggest e-commerce retailers, creating strategies that drove 8 figures annually from SEO for most of her clients.

Today she runs Etched Marketing and teaches SEO to entrepreneurs in an easy-to-understand non-techy way so they can get more website traffic without buying ads.

Rachel has a BA in broadcast journalism and an MBA in marketing.

Is your company inclusive? Do you want it to be? What does it look like when we are more inclusive? In this episode, my guest Madhu Mathoera shares how we can all be MORE inclusive in business, and in life! She is the author of 'De Inclusieve Organisatie'. Join us!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 30 minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

I am Madhu Mathoera. I love good (and spicy) food and in my free time, I like to listen to a podcast, read a book, or watch a series.

Based on my expertise, I help organizations to become more inclusive and equal (by focusing on equity). This contributes to my mission to make the world more inclusive. Unfortunately, we neglect talent and we consciously and unconsciously do not give some people opportunities.

As a mother I can prepare my daughter for the future, in practice, I experience that the future is not yet ready for her. This is why I am committed to inclusive organizations and have written the book De Inclusieve Organisatie (The inclusive organization).

Do you HUG your potential and new customers? How do you make them FEEL? How does your brand convert leads into raving customers? This week's guest on Strategy Talks is Kate Bradley Chernis who shares her sales secrets with us. Get ready for an intimate conversation about how to shower your online audience with LOVE and gratitude. Cold calls are so old school! ;)

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Kate Bradley Chernis is the Founder & CEO of Lately, which uses AI to generate high-engaging content in your unique brand voice that is customized to target any audience.

As a former rock 'n' roll dj, Kate served 20 million listeners as Music Director and on-air host at Sirius/XM. She’s also an award-winning radio producer, engineer and voice talent with 25 years of national broadcast communications, brand-building, sales and marketing expertise. What she learned in radio about the neuroscience of music helps fuel Lately's artificial intelligence.

Prior to founding Lately, Kate also owned a marketing agency which got Walmart a 130% ROI, YoY for three years.

In addition, Kate's appeared as a guest speaker on hundreds of sales, marketing and entrepreneurial podcasts and has led presentations for Walmart, Ericsson, SAP, National Disability Institute, IRS, United Way Worldwide, SaaStr, SXSW, Content Marketing Institute, HubSpot, Hootsuite, Harvard University, Columbia University, NYU and others.

Experts, influencers and brand ambassadors - what do they have in common? They have influence over others (aka their online and offline audience). They influence buying decisions. How powerful is that? Would you like to know how you can grow your influence, too? This week's guest in Strategy Talks is Kate Skavish, who shares ways you can grow your influence by using ... video! We also answer this tough question: How to pronounce the word 'niche'! 😏

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Kate Skavish - is a serial entrepreneur and has a decade of experience in digital marketing and in inbound sales. She used to wear many hats and knows from personal experience the struggle of building a company from the ground up. Kate is a co-founder and Head of Marketing at Wave.video a world-class online video creation platform for Agencies and Creators that helps to scale video creation, editing and repurposing.

Holding a Master's degree in Applied Math allows Kate to say that numbers and KPI's, in particular, are a girl's best friend.