Strategy Talks: Content Strategy for Small Teams

We all know video is here to stay and those business owners who want to connect with their audience aka their (potential) customers, need to be on camera! But what if... you are hesitant, worried, or afraid even to be on camera? This week's guest on the Strategy Talks podcast will give us actionable tips to gain confidence to be on camera!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Ian is the founder of the Confident Live Marketing Academy and is the host of the Confident Live Marketing Podcast. He helps entrepreneurs to level up their impact, authority and profits by using live video confidently. He’s an international speaker, trainer, teacher and consultant. He has a passion for making the techno-babble of live video and social media marketing easy to understand. As well as being a geek, husband, and dad to two kids, Ian is also a professional singer and lives near Manchester in the UK.

A new year, new habits! Let's talk about data. Are your marketing efforts worth it? Have you ever wondered about the ROI of your digital marketing? Do you know HOW and WHERE to find the data you need to make better decisions for your business? This week's guest expert Amanda Webb lays out the ROI of digital marketing in a way we all will be able to understand.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Amanda from Spiderworking works with businesses to improve their digital marketing ROI. When you don’t know if your marketing is bringing sales, or don’t know how to get more sales, she’s the person you turn to.

Her content on the Spiderworking blog has won her awards nationally and internationally and she just loves to talk marketing.

She has written for international websites including Social Bakers, Social Media Examiner and AgoraPulse.

When she’s not working she loves watching Dr. Who, playing with her cats and watching films.

My guest Joe Laber is a social media manager who thrives on creating creative campaigns for his clients. He's witty both with words and images. Joe will share his content creation strategy with us in this episode.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcast is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Joe Laber is a professional radio, social, video, voice, and branding talent. He has been brewing fresh media professionally since 1990. He has a passion for brewing fresh eye-catching and ear-grabbing graphics for social media. Joe is currently brewing fresh media for many small businesses and nonprofits.

Are you actively looking or asking for User Generated Content? How much UGC are you using for your social media content? Is UGC part of your 2023 content strategic plan? In this episode of Strategy Talks fellow Social Media Manager Emmy Kissinger and host Dorien talk about all things UGC!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Emmy Kissinger is a mom of 3 from Iowa. In 2018 she began the transition from school psychologist to social media manager so that she could spend more time with her kids. Most recently she founded Connect Well Social, a micro-agency on a mission to help your businesses thrive through social media management that puts human connections first.

Listen in as Dorien hosts Cammie and Sandi, co-hosts of the Money Tales podcast. We'll talk about the M word.

Nope. Not marketing. Money!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Cammie is the Chief Marketing Officer and a partner of Aspiriant. Cammie is also a member of the Executive Committee, National Leadership Team, and co-host of the Money Tales podcast.

Sandi is Chief Client Officer at Aspiriant. She is fueled by a passion to help people make good, meaningful financial decisions and to see the impact of those choices on their lives

You are running ads on Facebook, Instagram and maybe Pinterest. But you've heard LinkedIn ads are expensive ... ?! Listen to this episode of Strategy Talks as Dorien has a conversation with LinkedIn Ads Expert AJ Wilcox. Find out what LinkedIn Ads can do for you!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

AJ Wilcox is a LinkedIn Ads pro who founded B2Linked.com, a LinkedIn Ads-specific ad agency, in 2014. He's managed over $150M in spend on the platform, they're official LinkedIn partners, he's host of the LinkedIn Ads Show podcast, and has managed 5 of the world’s top 10 LinkedIn Ads accounts. He's a ginger & triathlete. He lives in Utah, has 4 adorable kids, and his company car is a wicked-fast gokart.

To make business decisions (+ marketing and social media strategic decisions) you need data! But data is not all you need. You need to understand what you are looking at and how to put the data you have into context. No need to actually know math! Listen in as Dorien hosts Donna Dube on Strategy Talks. Donna will teach us the fundamentals of dominating our data!

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Donna is a certified Director of Operations, who focuses on data & measurement. She works with established online entrepreneurs who are ready to go from uncertain guesswork to profitable decisions by leveraging the power of their data without complex spreadsheets or math. Her motto is to make data way less dull and her clients' businesses way more profitable!

We all pivot: in life and in our careers. The question is, how and when is the right time to do, and how often. What are the signals to listen and look for? Jean-Luc van Charante talks to Dorien about reinventing yourself.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Jean-Luc van Charante is a loving father, husband, entrepreneur and avid social media user with strong love for Suriname. He is CEO of Ineffable NV, a marketing agency in Suriname.

For those ready and willing to learn, DEI specialist Wendy Broersen provides insights on how to start important conversations about DEI with those in your organization and in your network.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Serial entrepreneur, founder and CEO of Superpeople Company and curious as hell.

Wendy Broersen has been a serial entrepreneur for over 15 years, won several awards and nominations, had her own Dutch tv-show, is a guest lecturer at the University of Amsterdam, author and international speaker. She is CEO/founder of the Superpeople Company which helps companies to attract, retain and develop their diverse workforce, worldwide. Likes to do things differently if she sees conventional ways did not work or do not go fast enough. The inventor of Equalitypoly; the first management game to help companies not just talk about diversity but also get into action. She currently developed a revolutionary model to get to an inclusive organization faster and easier, called AIM, and is writing a book about it.

THE social media relationship expert Jessika Phillips shares her best tips, tricks and her CARE system to grow your business on this episode of Strategy Talks. Listen in and apply in your own business ASAP.

Strategy Talks is for those who are stuck or bored in their business and need to kick-start their social media strategy!

Each 20 minute podcasts is power-packed with ideas, stories and examples shared by my guests. They share easy-to-implement social media strategies, introduce business concepts and offer content ideas that deliver results.

Known as the Queen of Relationship Marketing, Jessika is on a mission to redefine corporate America and create something she wanted to be part of. Jessika founded NOW Marketing Group in 2010 with only a laptop and a vision to give people with heart an upper hand. NOW Marketing Group was recognized as Inc. Best places to work 2022, is a Forbes recognized Agency Partner, Partnered with Facebook, Google and and a certified inbound partner with Hubspot.

NOW Marketing Group works with more than 100 clients across the United States and beyond, choosing to serve – not sell. Jessika lives by a personal mission of helping inspire people to love more, give more and be more through authentic relating and proving doing what’s right, not what’s easy can turn a vision to a profitable agency that produces results.